| Title | behind the teardrops |
| Agency | McCann Spain |
| Campaign | Behind The Teardrops |
| Advertiser | Telefónica |
| Brand | Telefónica |
| Date of First Broadcast/Publication | 2016 / 10 |
| Media Type | |
| Chief Creative Officer | Monica Moro |
| Executive Creative Director | Raquel Martínez |
| Executive Creative Director | Jon Lavin |
| Art Director | Borja Diego |
| Copywriter | Rafael Martinez |
| Account Team Lead | Carmen Marfil |
| Account Team Lead | Clara Mateos |
| Account Team Lead | Inma Soriano |
| Photographer | Maurice Mikkers |
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