| Title | Water Waste 1 |
| Agency |
MullenLowe SSP3 Colombia
|
| Campaign |
Water Waste
|
| Advertiser |
Conservation International
|
| Brand |
Conservation International
|
| Date of First Broadcast/Publication |
2021 / 3
|
| Business Sector | Environmental & Ecological Issues
|
| Tagline | If planet Earth were the size of this ad, this drop would be the only fresh water left to consume. Let’s save it. Only 0,025% of the Earth’s water is drinkable. |
| Story | We live in the blue planet but not all of its water is drinkable, in fact, is far much less than one would think... just 0.025% it’s drinking water, that’s why we’ve decided to represent this finding in a print that was direct, shocking and that everyone could understand in order to raise awareness about the precious water we waste. |
| Media Type |
Print
|
