Title | Bradys Back |
Agency | Wieden + Kennedy |
Campaign | Bradys Back - ESPN |
Advertiser | ESPN, Inc. |
Brand | ESPN |
Posted | September 2009 |
Product | Monday Night Football |
Business Sector | TV/Radio Programs & Stations |
Story | A man working a mall kiosk on a Monday dejectedly recounts the unfortunate trajectory of his career path. But then he remembers Monday Night Football is coming, which turns the mind-numbing monotony into exciting anticipation as he fantasizes about donning the sleeveless hoodie to coach Tom Brady back to the gridiron. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Production Company | Epoch Films |
Special Effects / VFX | The Mill New York |
Sound Design Company | Sound Lounge |
Creative Director | Derek Barnes |
Creative Director | John Parker |
Creative Director | Stuart Jennings |
Copywriter | Eric Steele |
Art Director | Stuart Jennings |
Agency Producer | Nick Setounski |
Executive Creative Director | Kevin Proudfoot |
Executive Creative Director | Todd Waterbury |
Director | Matt Aselton |
Editing Company | Arcade Edit |
Editor | Geoff Hounsell |