Title | Kellogg's Mission Nutrition |
Agency | Rauser |
Campaign | Kellogg's Mission Nutrition |
Advertiser | Kellogg's |
Brand | Kellogg's |
Posted | December 1999 |
Product | Cereals |
Business Sector | Breakfast Cereals |
Story | The Kellogg's "Mission Nutrition" CD-Rom was designed to provide hours of violence-free entertainment for children. It features the famous Kellogg's characters; Coco, Cornelius, Smacks and Tony the Tiger. They all live in peaceful Kellogg's land. But it is invaded by the infamous Croco King and his army of evil crocodiles who plunder the cereal supply and make off with the secret recipies. Tony and his friends must track the Croco King. Eventually they reach his hideaway and free their island... The game was sold on-line and used as an on-pack promotion. More than 2 million copies were distributed in 11 European countries in 1999. |
Media Type | CD Rom |
Market | Germany |
Creative Director | T. Rauser |
Associate Creative Director | J. Eggebrecht |
Art Director | D. Schech |
Sound Design Company | R. Stember |
Illustrator | J. Rotzsche |
Production Company | Rauser Advertainment AG |