Title | Fall in Love |
Agency | King |
Campaign | Fall in Love |
Advertiser | H&M |
Brand | H&M Home |
Date of First Broadcast/Publication | 2023 / 2 |
Business Sector | Drugstores, Specialty Stores |
Philosophy | The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME’s new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase. The spot gives a gently mischievous twist on how small things truly make a big difference, especially when it comes to falling in love. Directed by Martin Werner and produced by Bacon with Stockholm-based agency King, the campaign introduces a string of relatable characters in over-the-top situations making for a charming and humorous result. With a nothing short of classic soundtrack. The H&M HOME brand campaign goes live on 2 February 2023, and can be seen online on hm.com, YouTube, Meta as well as on TV in selected markets. H&M HOME is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets. |
Media Type | Television |
Length | |
Market | Spain |
Production Company | Bacon Stockholm |
Director | Martin Werner |
Executive Producer | Mette Jermiin |
Executive Producer | Samuel Cantor |
Producer | Axel Herrlin |
Director of Photography (DOP) | Kasper Tuxen |
Production Coordinator | Nana Ama Amartey Rothenborg |
Production Service Company | Tickle Film |
Service Producer | Romina Tedoldi |
1st AD | Alessandro Trovò |
Production Designer | Laura Sabat |
Wardrobe / Stylist | Cláudia Martins |
HMU | Manel Rosa |
Casting | Hammond & Cox Casting |
Casting | Edu Prado |
Casting | Sarcasting |
Editor | Peter Brandt |
Editing Company | Art Official Agency |
Sound Designer | Johan Johnson |
Sound Design Company | Ponytail Sound |
Colorist | Hannibal Lang |
Colorization | Bacon X |
Online / VFX | Evelina Åström |
Online / VFX | Olle Black |
Online / VFX | Tint Post |
Creative | Frank Hollingworth |
Creative | Martin Sööder |
Account Manager | Peter Preisler |
Agency Producer | Anna Granditsky |
Agency Producer | Strange Cargo |
Agency Post producer | Anna Olsson |