TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 15, 2016

1

ING Bank - The Next Rembrandt

Une surprenante démonstration du pouvoir de la data pour recréer un nouveau tableau Rembrandt

TitleThe Next Rembrandt
Agency
Campaign The Next Rembrandt
Advertiser ING Group
Brand ING Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
More InformationSubscribers Only
Production Company
ECD / Concept ..s K....en Subscribers Only
Concept R...rt N..k Subscribers Only
Concept M..k P....rs Subscribers Only
Creative ARt G...ey S...an Subscribers Only
Copywriter ..s K....en Subscribers Only
Copywriter K...a H...t C....ng Subscribers Only
Tech Lead E....el F...es Subscribers Only
Designer V...sh G....in Subscribers Only
Digital Director J...e Ho.....ng Subscribers Only
Strategist A....ín S....no Subscribers Only
Developer M...is F....en Subscribers Only
Developer ..n Ha....ra Subscribers Only
3D Artist A...e Fe....da Subscribers Only
Editor ..m A...ld Subscribers Only
PR manager J....ca H....ey Subscribers Only
Brand Manager E...ah B....je Subscribers Only
Screen Producer Fr.....que ..n ..r H...en Subscribers Only
Screen Producer M....ka F....en Subscribers Only
Print Producer C....va G...ts Subscribers Only
Animations Kr.....ij Subscribers Only
Special Advisor J...en ..n ..r M..t Subscribers Only
Director Ju....te S....ns Subscribers Only
Executive Producer S...er V....nk Subscribers Only
DIRECTOR SMALL AND MIDMARKET BUSINESS ..n Au....us Subscribers Only
MICROSOFT AZURE LEAD Er....an ..n V...en Subscribers Only
PRODUCT MARKETING MANAGER N...s L...is Subscribers Only
CORPORATE COMMUNCIATION MANAGER Y...te La.....gen Subscribers Only
Marcom Manager ..a .e V...s Subscribers Only
Solution Architect R...n P..l Subscribers Only
2

Shiseido - High School Girl?

Les apparences sont parfois trompeuses

TitleHigh School Girl?
Campaign High School Girl
Advertiser Shiseido
Brand Shiseido

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Web Film
Length
Account Planner Ko....ro S...a Subscribers Only
Account Planner ..a U..i Subscribers Only
Production Company Producer K...hi H...u Subscribers Only
Production Company Producer M...ko K...ra Subscribers Only
Creative Director M...to Ko.....awa Subscribers Only
Copywriter A...a S...a Subscribers Only
Web Director T....ki Y...ra Subscribers Only
Production Company W...S .F T...O I... Subscribers Only
Executive Producer Y....to I..i Subscribers Only
Production Company Producer Ma....ro K...ma Subscribers Only
Production Manager Hi....ri T....to Subscribers Only
Production Manager K...i N....na Subscribers Only
Production Assistant K..n ..h Subscribers Only
Production Assistant W...ru S...o Subscribers Only
Director S..w Ya.....awa Subscribers Only
Director of Photography (DOP) ..n O...hi Subscribers Only
Location Coordinator (WAX) H..o K..i Subscribers Only
Casting .R Subscribers Only
Choreography P...he Subscribers Only
Motion Control MO....le m..o Subscribers Only
Music Ka.....hi T...mi (G.....UNK I...) Subscribers Only
Production Designer Y...ko Ku......shi Subscribers Only
MUSIC Artist S....VA f.... M...ra I...i . i..o Subscribers Only
Editor S...o E...i Subscribers Only
Online Studio I...to Subscribers Only
Editor K....hi S...ki Subscribers Only
Performer Y...ke S....ni Subscribers Only
Performer T....sa Subscribers Only
Performer A...i Subscribers Only
Performer Ts....hi Subscribers Only
Performer K...a Subscribers Only
Performer K..o Subscribers Only
Performer G...en Subscribers Only
Performer Y..i Subscribers Only
Performer R...a Subscribers Only
Performer Y..a Subscribers Only
Performer K..u Subscribers Only
Performer T...ei Subscribers Only
Performer M...to Subscribers Only
Hairdresser .i N...a Subscribers Only
Hairdresser M...ya F....ka Subscribers Only
Hairdresser N...ko Y...da Subscribers Only
Hairdresser Yo.....ki Ta.....hi Subscribers Only
Hairdresser ..n Na....ra Subscribers Only
Hairdresser J..i Ta.....hi Subscribers Only
Hairdresser T...mi Sh.....wa Subscribers Only
Hairdresser Y..i Ni.....ri Subscribers Only
Hairdresser S....ko H....hi Subscribers Only
Make-Up Artist .i N...a Subscribers Only
Make-Up Artist M...ya F....ka Subscribers Only
Make-Up Artist N...ko Y...da Subscribers Only
Make-Up Artist Yo.....ki Ta.....hi Subscribers Only
Make-Up Artist ..n Na....ra Subscribers Only
Make-Up Artist J..i Ta.....hi Subscribers Only
Make-Up Artist T...mi Sh.....wa Subscribers Only
Make-Up Artist Y..i Ni.....ri Subscribers Only
Make-Up Artist S....ko H....hi Subscribers Only
3

Ok Go / S7 Airlines - Upside Down & Inside Out #GravitysJustAHabit

Du brand content avec un vidéo clip en gravité zéro pour une compagnie aérienne

TitleUpside Down & Inside Out #GravitysJustAHabit
BriefRussian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines.
Agency
Campaign Upside Down & Inside Out #GravitysJustAHabit
Advertiser Ok Go
Brand Ok Go / S7 Airlines

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PostedApril 2016
Business SectorSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Media Type Music Video
Length
Creative Director D..a T...ov Subscribers Only
Agency Producer O..g Ba.....im Subscribers Only
Account Executive S...ey Po....ov Subscribers Only
Copywriter ..a Sh.....va Subscribers Only
Photographer N....ay I...ov Subscribers Only
Production Company Pr....m, M...ow Subscribers Only
Production Company ..b In.....ies Subscribers Only
Production Company S...a M...ca Subscribers Only
Production Company Producer Vl....ir S....ov Subscribers Only
Production Company Producer M....il Ge.....ov Subscribers Only
Production Company Producer .k k....es Subscribers Only
Production Company Producer C...k R...t Subscribers Only
Production Company Producer J..n O....dy Subscribers Only
Production Company Producer M....sa M...hy Subscribers Only
Production Company Producer Ka....en C...er Subscribers Only
4

Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Les camions Volvo résistent à tout, même à Sophie, 4 ans.

TitleLook Who’s Driving feat. 4-year-old Sophie
BriefDriving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control.
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Sound Design Company
Copywriter D....as R..d Subscribers Only
Account Director O..e Vi....in Subscribers Only
Production Company Producer Al.....er B....er Subscribers Only
Photographer R...n A..n O...on Subscribers Only
Production Company Producer P...r Ga....no Subscribers Only
Designer J...y W..s Subscribers Only
Copywriter B...n En....om Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Art Director ..m C...er Subscribers Only
Art Director A...rs E...nd Subscribers Only
Account Manager A...li Kj.....der Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Account Director C...a P....ow Subscribers Only
Media Agency B..n Subscribers Only
Editor N....as La......ere Subscribers Only
Post Production S...s Subscribers Only
Production Company ..w L..d Subscribers Only
Production Company Producer S...ie T..m Ch......sen Subscribers Only
Executive Producer E..k T...ll Subscribers Only
Director C....es Br....nd Subscribers Only
Director ..o B...e Subscribers Only
5

Burger King + Peace One Day - Do It Yoursef McWhopper

Burger King envoie une offre originale de paix à McDonald's

TitleDo It Yoursef McWhopper
Agency
Campaign McWhopper
Advertiser Burger King + Peace One Day
Brand Burger King + Peace One Day

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Pop-up Activation
Chief Creative Officer J..h M...e Subscribers Only
Creative Director ..m P...e Subscribers Only
Creative Team ..m P...e Subscribers Only
Creative Team H..d .f D....al D...gn Subscribers Only
Account Director Vi....ia ..o Subscribers Only
Designer J...s We.....orn Subscribers Only
Agency Producer ..z R...y Subscribers Only
Agency Producer S...a M...e Subscribers Only
Digital Producer M....sa L...n Subscribers Only
Digital Producer H..d .f D....al D...gn Subscribers Only
Media Planner Mar......ire M...on Subscribers Only
Animation/3D As....ly Subscribers Only
Production Company F...ng F..h Subscribers Only
Photography / Illustration F...er Cl....ts Subscribers Only
Music L...id S....os Subscribers Only
Sound Design Company L...id S....os Subscribers Only
Post Production M...y Subscribers Only
Digital Production R..n Subscribers Only
PR A..R Subscribers Only
Digital C..e . T...ry Subscribers Only
Media Director H....on Subscribers Only
Media Director R..k O...ge Subscribers Only
Pop-up production ..T Cr....ve Subscribers Only
Brand Identity T...er Du.....th Subscribers Only
Director, Brand Management Fe....do M....do Subscribers Only
Chief Marketing Officer (CMO) E..c Hi.....orn (....er K...) Subscribers Only
Corporate Manager B...n M...e (...ce ..e D..) Subscribers Only
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

MACSF - Un repas de chef livré dans un hôpital, ça vous tente ?

La MACSF soutient les infirmières...

TitleUn repas de chef livré dans un hôpital, ça vous tente ?
Agency
Campaign L'infirmière est servie
Advertiser MACSF
Brand MACSF

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
MarketSubscribers Only
Marketing Manager Se....ne .e D....us Subscribers Only
Marketing Manager K...ne St......tch Subscribers Only
Advertising Manager J...e C....ent Subscribers Only
Executive Creative Director S�.....ien Z...ni Subscribers Only
Executive Creative Director Pie......rie Fa.....ier Subscribers Only
Art Director J..n Le.....er Subscribers Only
Art Director J...ne To....ur Subscribers Only
Copywriter M..c S....gre Subscribers Only
Business Affairs R....ca Cr.....ni Subscribers Only
Project Manager M...on La....in Subscribers Only
Head of TV B...se I...d Subscribers Only
Production Company ..Z Subscribers Only
Director Ma....eu A...rd Subscribers Only
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