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1
Canon - Live for the story
Canon's new campaign encourages people to find special memories in all moments of their lives.
| Title | Live for the story |
| Brief | This young man seems to have lived in the spotlight since his earliest days. The film follows his adventures as a toddler, a teenager, and on into adulthood. Whatever he does, a light shines on him. As well as reflecting the fact that young adults have grown up with photography and film – thanks to Instagram and YouTube – the film encourages them to go out and try new things, even if it’s only for the story. Captured by Canon, of course. |
| Agency | VCCP |
| Campaign | Live for the story |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Editing Company | Final Cut |
| Executive Creative Director | D...en B...es Subscribers Only |
| Art Director | ..n Mc....hy Subscribers Only |
| Copywriter | ..b H....en Subscribers Only |
| Agency Producer | .d M....er Subscribers Only |
| Director | Me.....ce Subscribers Only |
| Production Company | R..f R..f F...s Subscribers Only |
| Production Company Producer | J..e L...d Subscribers Only |
| Executive Producer | M....ew F..e Subscribers Only |
| Editor | ..e G...t Subscribers Only |
| Special Effects / VFX | ..e M..l L...on Subscribers Only |
| Producer | G...a Hu.....es Subscribers Only |
2
Movistar - Love Story
This ad highlights the dangers for young people who meet online.
| Title | Love Story |
| Agency | Y&R Mexico |
| Campaign | Love Story |
| Advertiser | Telefonica Movistar & Motorola |
| Brand | Movistar |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | S..l E....ar Subscribers Only |
| General Creative Director | K...a S...a A..a (....o) Subscribers Only |
| Production Company Producer | Ju.....blo O..o Subscribers Only |
| VP Planning | N....ia B...io Subscribers Only |
| Copywriter | R....go C...s Subscribers Only |
| Production Company | W..i Pr......ons Subscribers Only |
| Director | A...ew L..g Subscribers Only |
| Managing Director | A..n S...ez Subscribers Only |
| Managing Executive Producer | D...se M....za Subscribers Only |
| Executive Producer | M....sa B...n Subscribers Only |
| Director of Photography (DOP) | R...el L...h Subscribers Only |
| Assistant Director | J...e S...re Subscribers Only |
| Production Manager | A....na V..a Subscribers Only |
| Location Manager | Fe....do Ma....ez Subscribers Only |
| Art Director | M...el A...l C...a Subscribers Only |
| Wardrobe / Stylist | ..a V....ez Subscribers Only |
| Hair and Makeup | A...ia .e .a R..a Subscribers Only |
| Hair and Makeup | S...dy ..m Subscribers Only |
| Casting | M...am G...de Subscribers Only |
| Post Production | P...o S....ez Subscribers Only |
| Sound | R....fo R...ro Subscribers Only |
| Sound | S....ce Subscribers Only |
| Post Production | U...no ..b Subscribers Only |
| Music Stylist | J...er Ga....rg Subscribers Only |
| Sound Track | F...a C..h ..u Subscribers Only |
3
Axe - Is it ok for guys...
Axe showcases the internal struggles many young men experience with masculinity.
| Title | Is it ok for guys... |
| Agency | 72andSunny |
| Campaign | Find Your Magic |
| Advertiser | Unilever |
| Brand | Axe |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Editorial Company | Final Cut |
| Executive Creative Director | C...o Ca.....ne Subscribers Only |
| Creative Director | Em....no Tr......ler Subscribers Only |
| Copywriter | Em....no Tr......ler Subscribers Only |
| Creative Director | L...a V...o Subscribers Only |
| Copywriter | L...a V...o Subscribers Only |
| Executive Creative Director | S...rt Ha....ss Subscribers Only |
| Editor | A...da J...s Subscribers Only |
| Director | Fr....ois Ro.....et Subscribers Only |
| Managing Director | ..c O..n Subscribers Only |
| Strategy Director | St.....ie F...ey Subscribers Only |
| Copywriter | H..d .f D...gn S...io Subscribers Only |
| Production Company | Di....on P...s Subscribers Only |
| Agency | 72.....nny Subscribers Only |
4
National Lottery - The Boxer
Garlic
This inspirational ad encourages us to never give up on our dreams.
| Title | The Boxer |
| Agency | Garlic |
| Campaign | National Lottery |
| Advertiser | National Lottery |
| Brand | National Lottery |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Director | A...l Ap.....ski Subscribers Only |
| Creative Director | G...gi T...ov Subscribers Only |
| Art Director | R...na Mi.....va Subscribers Only |
| Copywriter | S...an Al.....rov Subscribers Only |
| Production Company Producer | S...a P....va Subscribers Only |
| Director of Photography (DOP) | J...an At.....ov Subscribers Only |
5
PETA - 100% Pure Woman's Milk
PETA cleverly flips the script to demonstrate just how cruel humans are to animals.
| Title | 100% Pure Woman's Milk |
| Agency | MullenLowe Singapore |
| Campaign | PETA |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | PETA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
EDITOR'S PICK
+1
Castorama - Building Stories
A father catches his daughter sneaking out at night and how he responds is quite surprising..
| Title | Building Stories |
| Agency | TBWA\PARIS |
| Campaign | Building Stories |
| Advertiser | Castorama |
| Brand | Castorama |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Editor | Be....in W..l Subscribers Only |
| Executive Producer | A....ny B...is Subscribers Only |
| Executive Producer | Fr....�ric G...st Subscribers Only |
| Production Company Producer | P...ic S...ma Subscribers Only |
| Director | ..m N...es Subscribers Only |
| Cinematography | J...in B...n Subscribers Only |
| Creative Director | Be....in M....al Subscribers Only |
| Creative Director | F....in Cl....ie Subscribers Only |
| Art Director | S�.....ien G...et Subscribers Only |
| Copywriter | Jo....in P....au Subscribers Only |
| Agency Producer | E...ie Pr.....mme Subscribers Only |
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