Crisis Communications: How to Handle the Press When Unexpected, Bad News Befalls Your Agency
The bottom line is that when a crisis befalls your agency, your reputation is on the line. read more
Insights: The Cutting Edge of Advertising category: branding - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Destination Branding: Triggering Economic Growth After Covid
As the world opens up once again, and governments look at achieving an economic recovery, regional branding is more important than ever. read more
Embracing Incongruity: Uncovering Unexpected Brand Potential on Twitch
Because Twitch is so unique and appeals to such a large, diverse audience, possibilities abound in the space between ostensibly incompatible concepts. read more
Two years in one Cannes
Many of the winners at this year’s festival were familiar, but there was still innovation to be found. read more
Non-inclusive brands are taking up most of the space in conversations about inclusivity. Where does that leave us?
For the first time in my 11 years as a brand strategist, nearly all of the briefs that I’ve worked on have had an eye towards sustainability or DE&I. read more
How Do You Know When It’s Right? (Part 2)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. read more
How Do You Know When It’s Right? (Part 1)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. read more
Campaigns with your health in mind
With gyms and pools closed in many places around the world, brands are finding new ways of helping us keep fit. read more
Design Plus: Why Peugeot and Renault Changed Their Logos
The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. read more
Blanding: why so many brands look the same
Let’s start by asking you a question: how many examples of distinctive and memorable brands can you name? (Apart from the obvious ones like Apple, Nike, and Spotify.) Try naming five off the top of your head. read more
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, United States