Ready to Jump? How to Swim Through Highly Effective Agency QBRs Without Drowning by Bruno Gralpois on 31 May 2017 A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration. read more
If Only I Knew… by Bruno Gralpois on 1 May 2017 How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more
Will You Conduct an Agency Review This Year? by Bruno Gralpois on 1 January 2017 Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? read more
When saying 'no' is a step forward by Johanna McDowell on 14 January 2013 Relationships between clients and agencies are delicate, sometim... read more