Insights: The Cutting Edge of Advertising tag: evaluation-of-an-agencys - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Bruno Gralpois
by Bruno Gralpois on  1 January 2017
Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? read more

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