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Peugeot - "Alchemy (French)" - BETC Paris

  • Alchemy (French)
  • Peugeot
  • Peugeot
  • BETC Paris
  • France
  • Motion & Emotion
Product CategoryAutomotive
MarketCzech Republic, Hungary, Poland, Romania, Slovakia, Austria, Belgium, France, Germany, Luxembourg, Netherlands, Switzerland, United Kingdom, Croatia, Italy, Portugal, Slovenia, Spain, Turkey
Date of First Broadcast/PublicationJanuary 2, 2010
Media TypeTelevision
Partizan Paris
Rémi Babinet
Anne Cécile Tauleigne
Michael Gracey
Clarisse Lacarrau
Fabrice Brovelli
Solène Frank
Raphaël de Andréis
Henri Tripard
Laurent Duvivier
Vittorio Lucchini Gilera
P.A. Busson
Xavier Peugeot
Oliver Gandolfo
Nathalie Le Maitre
Aude Collerie de Borely
Motion & Emotion


The new Peugeot campaign is a spectacular take on the symbols that make it unique: its knack for combining universes, intertwining ideas and blending technologies to craft a new automobile “answer”. This 60-second film is powerful, utterly up-to-the-minute, and ultimately a simple and original creative idea: it is about automobile innovation, engineering and expertise, and about inspiration and Peugeot’s distinctive combination of high standards and emotion.