BETC Paris Insights

Le prestigieux WARC vient de dévoiler son tant attendu classement Creative 100, qui recense notamment les meilleures agences de publicité au monde. read more

No stranger to exploration and innovation, Jeremy Treccani, Art Director at BETC Paris, weighs in on the flexibility of AI tools and how to best leverage them. read more

BETC Paris' Associate Director, Marion Gondeau, speaks on her journey to her role and the collective responsibility we have of supporting a more diverse and inclusive world. read more

In the latest installment of our series focused on new business and growth, Catherine Emprin, General Manager and Head of New Business at BETC Paris, proves having a purpose and vision, a knack for taking risks on big ideas, and relationship-building are key factors to exponential growth. read more

Canal+ vous invite à reprendre le sport read more

With French channel Canal+ you don’t need to abandon your favourite series to get healthier. read more

A la fin de cette chronique en janvier 2020, quand un étrange virus en Chine n’était alors qu’une rumeur assez distante, j’avais écrit : “Quoiqu'il arrive ... read more

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. read more

Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far from Barcelona, she arrived in France at the age of six, not speaking a word of French. Her “otherness” became a motor to succeed. read more

Pendant le mois de la COP 27, nous avons sélectionné les campagnes et opérations innovantes qui montrent le chaos climatique et environnemental que nous avons mis sur Terre. read more