BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Decathlon - “The reduction beach towel”
Decathlon
| Title | The reduction beach towel |
| Tagline | How to bring holiday makers straight from the beach to the store? |
| Agency | BETC Paris |
| Advertiser | Decathlon |
| Brand | Decathlon |
| Product Category | Outdoor Sports & Athletics |
| Campaign Name | The reduction beach towel |
| Country of Production | France |
| Date of First Broadcast/Publication | August, 2012 |
| Media Type | Events |
| Executive Creative Director | Stéphane Xiberras |
| Art Director | Jordan Lemarchand |
| Copywriter | Julien Deschamps |
| Account Director | Philippe Brandt |
| Photographer | ROMAN JEHANNO |
| Others |
Story
Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches.
How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.
Concept
Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores.
Problem
Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores?