BETC Paris Insights

Defining the ingredients that go into French advertising. read more

Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more

Les agences peuvent être méfiantes envers les sociétés tech qui envahissent Cannes, mais elles sont habiles à utiliser les plateformes digitales. L’une des vues... read more

I recently posted what I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet, the Chief Creative Officer of BETC in Paris. read more

Chaque semaine, Quentin Périnel, journaliste au Figaro, recueille «le plus bel échec» d'une personnalité. read more

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Bertille Toledano, Co-President BETC and jury at the Cannes Lions talks about the agency, leveraging the brand, creative culture, gender diversity and Creative Effectiveness and technology in the process of creativity read more

vous ouvrez vos cadeaux de Noël ?    read more

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry. NYC Advertising Week Kicks Off Today! What does AdForum have in common with Chingy, Sir Marti... read more

... online and become an investigator read more