Agency Profile
Carat France, Courbevoie 
- 4, place de Saverne Cedex
- Courbevoie 92971
- France
- Phone: 01 41 16 17 18
- Country Phone Code: 33
- Website: www.carat.fr
Agency Type
- Media Buying / Planning
Core Competencies
- Digital / Web / Interactive Development
- Publishing / Print / Custom Publishing
- Events / Sponsoring
- Market Research / Consulting
Agency Philosophy & Competitive Advantages
Creativity and innovation:
Innovating and creative solutions integrating the Strategic Planning department and the 360° media reflexion.
"Carat is the leading media agency in the development of non-conventional media specialization" (cf. RECMA - October 2002)
Efficiency and expertise:
A prospective vision on the media, a unique analysis of media/products relationships and of efficiency, with the first expert center of medias in France and structures specialised in media-marketing and modelling.
"Carat has the most complete range of tools and data bases of the market" (cf. RECMA - April 2003)
Independence and Leadership :
Carat is the first independent consulting group of media and media buying with 24.1% of market share in France (cf. RECMA - september 2003).
Network Description
1st indepedent worldwide group, european leader and 5th worldwide group of communication , present in 63 countries, with 32 agencies in Europe, 14 in America, 14 in Asia & Middle East and 2 in Oceania.
Trade Organizations
Centre d'étude des supports de publicité (France)Institut de Recherches et d'Etudes Publicitaires (France)
Médiamétrie (France)
Union des Entreprises de Conseil et Achats Média (France)
Club de Recherche Tous Médias (France)
Contacts
Employees
Campaigns
- Advertiser: Narcotiques Anonymes
- Brand: Narcotiques Anonymes
- Name: Narcotiques Anonymes
- Advertiser: Cadbury plc
- Brand: Hollywood
- Name: Live Advertising
- Advertiser: Carat
- Brand: Carat Event
- Name: Kenzo
- Advertiser: Carat
- Brand: Carat France
- Name: Carat France
- Advertiser: Carat
- Brand: Carat Direct Response
- Name: Carat Direct Response
- Advertiser: Carat
- Brand: Carat Culture
- Name: Carat Culture
- Advertiser: Carat
- Brand: CMC Publistory
- Name: CMC Publistory
- Advertiser: Carat
- Brand: L'Agence
- Name: L'Agence
Clients
| Advertiser | Brand | Business Sector | Type of Work | Since |
|---|---|---|---|---|
| adidas | Adidas | Apparel, Fashion & Footwear | ||
| Aéroports de Paris | Aéroports de Paris | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises | ||
| Beiersdorf AG | Beiersdorf | Health & Pharmaceutical Products | ||
| BMW | BMW | Cars | ||
| Bouygues Télécom | Bouygues Télécom | Mobile Telephone & Pager Sets | ||
| Cadbury plc | Cadbury Schweppes | Non-Alcoholic | ||
| Casino | Casino Groupe | Restaurants & Fast Food | ||
| Cegetel | SFR | Mobile Telephone & Pager Sets | ||
| Clarins | Clarins | Cosmetics, Beauty Products & Perfumes | ||
| Club Méditerranée | Club Méditerranée | Transport, Travel and Tourism | ||
| Coca-Cola Company | Coca-Cola | Non-Alcoholic | ||
| Dell | Dell | Consumer Electronics & Audio-Visual | ||
| Ferrero | Ferrero | Chocolate, Bars, Candies, Chewing-Gum | ||
| Fiat | Fiat | Cars | ||
| GDF-Suez | Gaz de France | Energy & Water Authorities, Utilities | ||
| Henkel AG & Co. | Henkel | Household Products & Maintenance | ||
| IKEA | IKEA | Home Furniture | ||
| Kellogg Company | Kellogg's | Food | ||
| Lactalis | Lactalis | Dairy Products & Eggs | ||
| LVMH | LVMH | Alcoholic | ||
| Panzani | Panzani | Rice, Pasta, Dehydrated Vegetables & Cereals | ||
| Pernod-Ricard | Pernod Ricard | Beverages | ||
| Pfizer | Pfizer | OTC Medicines (Pain Relievers, Cold & Flu, ...) | ||
| Philips | Philips | Consumer Electronics & Audio-Visual | ||
| PMU | PMU | Lottery & Gambling | ||
| Renault | Renault | Cars | ||
| Sara Lee | Sara Lee | Food | ||
| SIG | SIG | Government Information & Services | ||
| Universal Telecom | Universal | Telecommunications Services | ||
| Walt Disney | Disney | Leisure Parks, Zoos & Fairs |