Creativity and innovation:
Innovating and creative solutions integrating the Strategic Planning department and the 360° media reflexion.
"Carat is the leading media agency in the development of non-conventional media specialization" (cf. RECMA - October 2002)
Efficiency and expertise:
A prospective vision on the media, a unique analysis of media/products relationships and of efficiency, with the first expert center of medias in France and structures specialised in media-marketing and modelling.
"Carat has the most complete range of tools and data bases of the market" (cf. RECMA - April 2003)
Independence and Leadership :
Carat is the first independent consulting group of media and media buying with 24.1% of market share in France (cf. RECMA - september 2003).
1st indepedent worldwide group, european leader and 5th worldwide group of communication , present in 63 countries, with 32 agencies in Europe, 14 in America, 14 in Asia & Middle East and 2 in Oceania.