True North Inc., New York Follow Update

  • 630 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: (+1) 212 557-4202

Product Search - "A New Dimension In Search" - True North Inc.

  • A New Dimension In Search
  • Product Search
  • ThomasNet.com
  • True North Inc.
  • United States
  • A New Dimension In Search
Product CategorySearch Engines
Date of First Broadcast/PublicationApril 15, 2011
Media TypeTrade Show Booth
Awards OMMA Awards, 2012 (Finalist) for Online Advertising Creativity: Contest/Promotion/Sweepstakes
Creative Director Daniel Brown
Art Director Maryah Arangio
Copywriter Sean Sullivan
Account Director Matt Brown
Account Supervisor Katie Quigley
A New Dimension In Search

Story

ThomasNet.com launched its new product finder and wanted to preview it at upcoming trade shows. This is big news for anyone who sources and buys industrial products and services, because this new tool transforms the sourcing discovery process. It's a new dimension in product search, and we created an equally dramatic trade show experience. Direct mail with 3-D glasses invited attendees to stop by the booth to get their 3-D picture taken in another dimension-and to preview product finder. An email connected to a landing page was waiting for attendees when they got back to the office inviting them to a private trial of the service and to give feedback. 

Result

The photo participant email version performed ridiculously well – 153.73% click total/opened. Attendees not only clicked, but either clicked multiple times or forwarded to colleagues.