ThomasNet.com launched its new product finder and wanted to preview it at upcoming trade shows. This is big news for anyone who sources and buys industrial products and services, because this new tool transforms the sourcing discovery process. It's a new dimension in product search, and we created an equally dramatic trade show experience. Direct mail with 3-D glasses invited attendees to stop by the booth to get their 3-D picture taken in another dimension-and to preview product finder. An email connected to a landing page was waiting for attendees when they got back to the office inviting them to a private trial of the service and to give feedback. 

The photo participant email version performed ridiculously well – 153.73% click total/opened. Attendees not only clicked, but either clicked multiple times or forwarded to colleagues.