Agency Profile

True North Inc., New York

  • 630 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: 212 557-4202
  • Country Phone Code: 1

Agency Philosophy & Competitive Advantages

Discover, Disrupt, Drive. We identify prospects in places where they are most receptive to your message. We capture their hearts and minds with arresting creative. We drive them to take the actions our clients desire — to buy, contribute, participate, or join.

Our clients include some of the world’s most influential brands in a range of business and consumer categories, including financial services and not-for-profit. Every client is our most important client. At True North, we strive to be more than just AOR. We become a business partner and provide a customized and innovative approach to everything we do. Our success is measured by the profitable results we achieve for our client partners. That’s why we will continue to challenge and change the game. 

Trade Organizations

Direct Marketing Association (United States)
Internet Advertising Bureau (United States)

Employees

Number of employees: 53
Steve Fuchs
Chief Executive Officer
Phone: 212-557-4202 ext 221
steve@truenorthinc.com
Tom Goosmann
Chief Creative Officer
Phone: 212-557-4202 ext 224
tom@truenorthinc.com
Tim Taylor
Chief Operations Officer
Phone: 212-557-4202 ext 225
tim@truenorthinc.com

Campaigns

  • Advertiser: Disney XD
  • Brand: Disney ABC Television Group
  • Name: Crash & Bernstein Rich Media Takeover
  • Advertiser: Toys R Us
  • Brand: Birthdays “R” Us
  • Name: Birthdays “R” Us Website
  • Advertiser: Computer Associates
  • Brand: Internet Security Suite Plus 2010
  • Name: Internet Security
  • Advertiser: The Nature Conservancy
  • Brand: The Nature Conservancy
  • Name: Right Side Up
  • Advertiser: True North Inc.
  • Brand: True North
  • Name: Business-to-Business
  • Advertiser: Médecins sans Frontières
  • Brand: Médecins Sans Frontières/Doctors Without Borders
  • Name: Online Acquisition Campaign
  • Advertiser: ASPCA
  • Brand: ASPCA
  • Name: Online Guardian Program
  • Advertiser: Walt Disney
  • Brand: Peter Pan Platinum DVD
  • Name: Magic On Your Desktop
  • Advertiser: Disneyland Resort
  • Brand: Disneyland
  • Name: Cars Land Rich Media Takeover
  • Advertiser: Medco Health Solutions, Inc.
  • Brand: Medco®
  • Name: Game Changers Website
  • Advertiser: Wounded Warrior Project
  • Brand: Wounded Warrior Project
  • Name: Proud Supporter
  • Advertiser: ThomasNet.com
  • Brand: Product Search
  • Name: A New Dimension In Search
  • Advertiser: Condé Nast Publications
  • Brand: Glamour
  • Name: Daily Fashion Forecast App
  • Advertiser: Walt Disney Studios Home Entertainment
  • Brand: 101 Dalmatians
  • Name: Puppify Yourself

Clients

Advertiser Brand Business Sector Type of Work Since
American Diabetes Association American Diabetes Association Disease Awareness, Support Groups & Associations
  • Internet Ad / Banner
  • Flash Animation
  • Media Buying & Planning
 2011
ASPCA ASPCA Institutional/Public Interest/Non-Profit Org.
  • Internet Ad / Banner
  • Web Film / Viral
  • Flash Animation
  • Fundraising
  • Media Buying
  • Media Planning
  • Media Research Tools
 2010
Citigroup Global Markets Inc. Citi Banking & Financial Services, Investments, Stock Brokers
  • Internal Communication
 1996
Club ABC Tours Club ABC Tours Travel Agencies, Tour Operators
  • Catalog
 2009
Express Scripts, Medco Medco Health & Pharmaceutical Products
  • Web Site
  • Direct Mail
 2010
Goldman, Sachs & Co. Goldman, Sachs & Co. Banking & Financial Services, Investments, Stock Brokers
  • Investor Relations
 1994
Médecins sans Frontières Doctors Without Borders Charities, Foundations, Volunteers
  • Internet Ad / Banner
  • Web Film / Viral
  • Fundraising
  • Media Buying & Planning
 2011
Newsweek, Inc. Newsweek Magazine Newspapers, Magazines, Books
  • Media Buying & Planning
 2008
Pitney Bowes Pitney Bowes Office Equipment
  • Internet Ad / Banner
  • Flash Animation
  • Media Buying
  • Media Planning
  • Media Research Tools
 1999
Quorum Federal Credit Union Quorum FCU Banking & Financial Services, Investments, Stock Brokers
  • Flash Animation
  • Direct Mail
  • Other Collateral
  • POS Visibility
  • Poster
  • Annual Report
  • Corporate Communication
 2006
ThomasNet ThomasNet.com Search Engines
  • Internet Ad / Banner
  • Intranet / Extranet Site
  • Flash Animation
  • Social Media
  • Direct Mail
  • Other Collateral
  • Events
  • Trade Show Booth
  • Media Buying & Planning
  • Media Research Tools
 2003
Toys R Us Birthdays R Us Toys & Games
  • Web Site
  • Media Research Tools
 2008
Walt Disney Disney XD TV/Radio Programs & Stations
  • Internet Ad / Banner
  • Flash Animation
 2007
Walt Disney Disney's Premier Visa Card from Chase Banking, Finance, Law & Insurance
  • Internet Ad / Banner
  • Web Site
  • Flash Animation
  • Brochure
  • Direct Mail
  • Other Collateral
  • POP Material Design
  • Poster
  • Transportation & Vehicles
 2004
Walt Disney Parks & Resorts Destinations (Countries & Places)
  • Internet Ad / Banner
  • Web Site
  • Flash Animation
  • Media Research Tools
 2008
Wolters Kluwer BizFilings.com Business Services
  • Internet Ad / Banner
  • Flash Animation
  • Media Buying & Planning
 2011
Wounded Warrior Project Wounded Warrior Project Disease Awareness, Support Groups & Associations
  • Fundraising
  • Direct Mail
 2011
WWF International WWF Environmental & Ecological Issues
  • Internet Ad / Banner
  • Flash Animation
  • Fundraising
  • Media Buying & Planning
  • Media Research Tools
 2010