Renowned for it’s non-traditional approach to brand communications, some highlights for Mother New York beyond traditional advertising include running Virgin FreeFest, a two day rock festival for 80,000 people, reinventing the fashion show for Target with a takeover of the Standard Hotel and launching it’s own white whisky called White Pike. Most recently Mother launched ABInBev’s new beer Oculto with an event described by the Huffington Post as “one of the best events ever produced in Miami. It really was some mind-blowing, Alice in Wonderland next level shit.”
Mother’s New York’s team is currently 152 strong with a diverse range of cultures, nationalities and backgrounds joined by a common set of values, aspirations and a religious focus on making effective work that’s loved by consumers, clients and us.
At 12 years of age Mother New York is the one of the largest independent creative communications agencies in the US and part of a global Mother family with offices in London, Buenos Aires and Sao Paulo which will open in 2015.