Founded in 2004, Anomaly is a difficult to define 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency’s blue chip client roster includes American Express, Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Group's Renaissance Hotels, MINI, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Emmys for a TV series the agency created, Gold Effies for Media Strategy, Lions, Cyber Lions, and Grand Prix from Cannes, and a Mercury Music Prize.
Anomaly is a response to the widespread recognition in the industry that "the models are all broken" and "the traditional solutions are all becoming less and less effective." From the company's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" - something that deviates from the norm or from expectations.
To that end, Anomaly possesses an extremely diverse and elastic set of skills; operates on a progressive and entrepreneurial business model; focuses on creating business solutions; and lastly, has broken down traditional silos through a single bottom line - so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.