iCrossing New York, United States Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 12

Clients: 15


Contact

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:

Amanda McElroy Moore

Amanda McElroy Moore

SVP, Client Growth, iCrossing

Phone: (+1) 866-620-3780

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 12

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:

Amanda McElroy Moore

Amanda McElroy Moore

SVP, Client Growth, iCrossing

Phone: (+1) 866-620-3780

Team

Nick Brien

Nick Brien

Chief Executive Officer

In the dual role of CEO of iCrossing and president of Hearst Magazines Marketing Services, Nick Brien is focused on unleashing the full potential of the combined creative and strategic resources of the two companies.

Nick brings three decades of global leadership experience across advertising, media and marketing services to iCrossing, previously serving as CEO of McCann Worldgroup. Prior to his tenure with McCann, Nick held a number of other leadership positions, including Interpublic Group’s Mediabrands, Universal McCann (UM), Publicis Groupe’s Arc Worldwide and Leo Burnett London.

More recently, Nick served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology start-ups.

Patrick Stern

Patrick Stern

Chief Creative Officer, iCrossing

Pat Stern joined iCrossing in 2011, in the newly formed role of global chief creative officer, to lead the agency’s global creative offering and help iCrossing become a creative powerhouse.

Pat has more than 15 years of experience developing award-winning creative work for clients, including Nike, Apple, Walmart, Jaguar, Kraft Foods and Dos XX. Prior to iCrossing, he served as vice president, executive creative director at R/GA, where he successfully managed the agency’s Walmart account, inspiring a global team to drive innovation for the iconic brand. Before that, Pat was the creative director for digital at TBWA\Chiat\Day’s Media Arts Lab, where he helped create the iconic “Get a Mac” campaign for Apple, which Adweek named “the campaign of the decade.” He also helped create several global campaigns for iPod and iTunes. In an earlier role at R/GA, Pat led the Nike team responsible for all U.S. digital marketing initiatives, including Nike.com, Nikebasketball.com, Nikerunning.com, Nikegoddess.com and Nikelab.com. Pat has received hundreds of top industry awards for his work, including Cannes Lions and One Show Pencils.

Pat has also started and run his own company, 10x Studio, a digital design firm focused on leveraging technologies and open-source software to create sites that tap into the exploding connectedness of the web. He has also held senior posts at Euro RSCG Worldwide and Organic, doing award-winning work for clients such as Volvo, Dos XX, Charles Schwab, Bank of America, Sirius Satellite Radio and Jeep. 

Amanda McElroy Moore

New Business

Amanda McElroy Moore

SVP, Client Growth, iCrossing

Phone: (+1) 866-620-3780

Amanda McElroy Moore has an almost superhuman ability to develop business relationships and win over new clients wherever she goes – in airports, on trains, in the produce aisle at the supermarket. Take that raw talent, add over 10 years of interactive business development experience and Amanda is a powerhouse as senior vice president of client growth for iCrossing in North America. Since joining the company in 2007, Amanda has run business development in Chicago, where she closed the company’s first AOR with Vail Resorts, managed integrated sales with Hearst and developed relationships with two notable home retailers, a major electronics brand and marquis clients including FedEx.

Prior to joining iCrossing, Amanda served as director of business development for Agency.com where she focused on the Midwest market. She began her career in business consulting at Arthur Andersen after graduating Cum Laude from Vanderbilt University. 

Shiva Vannavada

Shiva Vannavada

Chief Technology Officer

As Chief Technology Officer, Shiva Vannavada is responsible for technical strategy, architecture, design and implementation of all web, mobile and social application development. Basically, he’s our go-to guy for anything technical – and for good reason. Since joining the company, Shiva has proven his technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, The Cosmopolitan of Las Vegas, Hyundai, Marie Claire, Bermuda Department of Tourism and Mazda.

Shiva has over twelve years of experience in technical design and architecture of object-oriented systems and client/server applications. He has a versatile technology background and is an expert in creating technical architecture that involves integration of multiple technologies and creation of highly scalable systems utilizing industry-proven technology stacks. Shiva is proficient in a variety of programming languages, content management systems, web/application servers and open source APIs/platforms. He is also well versed in web design, project planning, information architecture, usability and search engine optimization.

Shiva has a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York. 

Christine Bensen

Christine Bensen

SVP, Media, iCrossing

Christine Bensen joined iCrossing in early 2012 to lead the display media practice with her experience in developing global cross-channel marketing and media strategies that have positively impacted brands. In her current role as SVP, Media, she leads the entire U.S. digital media group, including strategy, search, paid social, ad operations and digital media insights teams. Christine has worked with such clients as L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox, giving her experience in creating performance media solutions for consumer, B2B and technology businesses.

Christine has worked in the digital industry for more than 19 years, and her background in research and information systems fuels her knowledge in database marketing, data modeling and segmentation, reporting, and marketing database design. That translates nicely into everything from attribution modeling to programmatic media buying. Before joining iCrossing, Christine worked with agencies including McCann, Publicis Modem, Moxie and TBWA Chiat Day.

Christine has a Bachelor of Science in Information Systems Management from the University of San Francisco. Knowing the future was digital, Christine bought her first banner placement on Hotwired in 1995. In 2015, she anticipates planning media for one consolidated screen that blurs the lines of Television, Print, Out-of-Home, Desktop and Mobile.