iCrossing

iCrossing

New York, United States

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 20

Clients: 15


Contact Information

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:

Mike Russell

Mike Russell

Chief Marketing Officer

Phone: (+1) 9175130008

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:
Mike Russell

Mike Russell

Chief Marketing Officer

Phone: (+1) 9175130008

iCrossing Leadership and Team Members

Nick Brien

Nick Brien

Chief Executive Officer

In the dual role of CEO of iCrossing and president of Hearst Magazines Marketing Services, Nick Brien is focused on unleashing the full potential of the combined creative and strategic resources of the two companies.

Nick brings three decades of global leadership experience across advertising, media and marketing services to iCrossing, previously serving as CEO of McCann Worldgroup. Prior to his tenure with McCann, Nick held a number of other leadership positions, including Interpublic Group’s Mediabrands, Universal McCann (UM), Publicis Groupe’s Arc Worldwide and Leo Burnett London.

More recently, Nick served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology start-ups.

Anne Bologna

Anne Bologna

Chief Strategy Officer

In her role as CSO, Anne harnesses the talent, ideas and technology of both iCrossing and Hearst to help brands reach their full potential.

Prior to iCrossing, she was Chief of Brand Strategy at TripAdvisor and Managing Director at MDC Partners, an agency holding company. She spent much of her 25 years in the ad business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy.

She's been featured in Fast Company, was named a “Woman to Watch” by Advertising Age, and has lectured at Columbia University. She’s also one of the industry leaders who wrote the book “The 22 Immutable Laws of Advertising and How to Break Them.” Anne was recently honored with the “Changing the Game Award” – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges. 

Mike Russell

New Business

Mike Russell

Chief Marketing Officer

Phone: (+1) 9175130008

Mike is responsible for the iCrossing brand, creating integrated communications designed to raise the iCrossing profile globally and regionally. Mike works closely with senior leadership across the iCrossing global network, orchestrating marketing and communications strategies for the agency. Mike’s focus is engaging brands that seek stronger marketing performance and innovation and ensuring the analyst and technology communities understand the world-class strategy, creative, media, technology and commerce expertise that iCrossing and Hearst offer.

Mike has 20+ years experience in agency marketing, business development and account management. Before joining iCrossing in 2015, Mike held senior growth and marketing roles at Huge, MSLGROUP and Meredith Xcelerated Marketing. Mike has built deep relationships with global brands in the integrated marketing, digital, content marketing, CRM, social, mobile, PR and paid media disciplines. He also spent 7 years at Hearst, from 1999 to 2007, so joining iCrossing (and rejoining Hearst) was like coming home. Mike lives in Princeton, NJ with his wife and two children. 

Mark Mulhern

Mark Mulhern

President, East Region

"Blending data and creativity to create a new kind of agency."


As President of iCrossing’s East region, leading the New York and Reston offices, Mark is responsible for driving strategy, creative excellence, and overall commercial success for the region.

A 15-year veteran of the industry, Mark has helped brands like Mars, Microsoft, and Coca-Cola build deep engagements with their customers. In his most recent role as Executive Vice President at BBDO, Mark led the pet care segment for North America, the Cesar Brand globally, as well as the pro-bono Autism Speaks account that won a Silver Cyber Lion at the Cannes Innovation Festival.

Prior to BBDO, Mark ran the Microsoft Office account globally for JWT. Before that, while working for Anomaly, Mark lead the launch of the Virgin America airline. Mark started his working life as the on-campus Guinness representative at Trinity College, Dublin. After receiving an MSc at the Dublin Institute of Technology he moved to London and joined AMV/BBDO. In 2007, Mark moved to the United States. He resides in New York with his wife Claire, son Beckett, and Shih-Tzu Lloyd. 

Mike Parker

President, US

Mike is responsible for the strategic, creative and commercial success of our seven US offices. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships.

A 18-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. 

Shiva Vannavada

Shiva Vannavada

Chief Technology Officer

As Chief Technology Officer, Shiva Vannavada is responsible for technical strategy, architecture, design and implementation of all web, mobile and social application development. Basically, he’s our go-to guy for anything technical – and for good reason. Since joining the company, Shiva has proven his technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, The Cosmopolitan of Las Vegas, Hyundai, Marie Claire, Bermuda Department of Tourism and Mazda.

Shiva has over twelve years of experience in technical design and architecture of object-oriented systems and client/server applications. He has a versatile technology background and is an expert in creating technical architecture that involves integration of multiple technologies and creation of highly scalable systems utilizing industry-proven technology stacks. Shiva is proficient in a variety of programming languages, content management systems, web/application servers and open source APIs/platforms. He is also well versed in web design, project planning, information architecture, usability and search engine optimization.

Shiva has a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York.