iCrossing

New York, United States

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 20

Clients: 15


Contact Information

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:

Mike Russell

Mike Russell

Chief Growth Officer

Phone: (+1) 212.649.7955

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1998

Employees: 900

Awards: 15

Creative Work: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
United States
Phone: (+1) 212-649-3900
Email:
Mike Russell

Mike Russell

Chief Growth Officer

Phone: (+1) 212.649.7955

iCrossing Leadership and Team Members

Nick Brien

Nick Brien

Chief Executive Officer

In the dual role of CEO of iCrossing and president of Hearst Magazines Marketing Services, Nick Brien is focused on unleashing the full potential of the combined creative and strategic resources of the two companies.

Nick brings three decades of global leadership experience across advertising, media and marketing services to iCrossing, previously serving as CEO of McCann Worldgroup. Prior to his tenure with McCann, Nick held a number of other leadership positions, including Interpublic Group’s Mediabrands, Universal McCann (UM), Publicis Groupe’s Arc Worldwide and Leo Burnett London.

More recently, Nick served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology start-ups.

Anne Bologna

Anne Bologna

Chief Strategy Officer

In her role as CSO, Anne harnesses the talent, ideas and technology of both iCrossing and Hearst to help brands reach their full potential.

Prior to iCrossing, she was Chief of Brand Strategy at TripAdvisor and Managing Director at MDC Partners, an agency holding company. She spent much of her 25 years in the ad business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy.

She's been featured in Fast Company, was named a “Woman to Watch” by Advertising Age, and has lectured at Columbia University. She’s also one of the industry leaders who wrote the book “The 22 Immutable Laws of Advertising and How to Break Them.” Anne was recently honored with the “Changing the Game Award” – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges. 

Mike Russell

New Business

Mike Russell

Chief Growth Officer

Phone: (+1) 212.649.7955

Mike is in the connections business. He connects brands seeking stronger marketing performance and innovation with iCrossing and Hearst’s most experienced strategy, creative, technology and media experts. He’s responsible for building the iCrossing brand in the marketplace and establishing relationships with blue chip client partners. He oversees the agency’s growth efforts, leading a global business development organization.

Mike has 20 years experience in agency business development. He’s created partnerships with major brands in digital, content, CRM, social, mobile, PR, integrated marketing and paid media disciplines. Before joining iCrossing in May 2015, Mike held senior business development roles at Huge, MSLGROUP and Meredith Xcelerated Marketing. He spent 7 years at Hearst, from 1999 to 2007, so joining iCrossing is like coming home. 

Melissa Brecher

Melissa Brecher

Chief Marketing Officer

Melissa was named CMO in June 2015. She is charged with telling iCrossing’s unique story across every imaginable channel. A true brand architect with over 20 years experience, Melissa has helped countless brands evolve and stay relevant in the digital age. She has deep expertise in steering brand strategy, shaping product evolution, launching new franchises, and building a loyal following for companies across every industry.

In her four years as CMO of Fairchild Fashion Media, she played a key role in driving the company's evolution from a print-focused, New York centric business into a multi-platform, global powerhouse. Before that, at Lucky, she successfully launched four revenue-generating sub-brands including the first-ever digital shopping concierge. She began her career at Inc., and cut her teeth developing integrated marketing solutions at Marie Claire and Condé Nast Media Group. Fluent in all facets of the industry, Melissa is a dynamic leader with a track record of developing talent, pushing boundaries, and inciting transformation. 

Patrick Bennett

Patrick Bennett

SVP, Executive Creative Director

A 15-year award-winning veteran of the industry, Patrick Bennett joined iCrossing in 2012 to provide creative leadership across all projects in New York.

Previously, as SVP Group Creative Director at Ogilvy, he led the global consolidated business for SAP — from brand television, to digital content initiatives, to direct mail, and everything in between. Before that, he led the global digital business for Samsung Electronics while at Digitas, branding and launching their HDTV offerings and reimagining their international web presence among other things.

Patrick has also reinvented online loyalty programs for Guinness while at Euro RSCG, built the online marketing offering at RG/A for Verizon, and played for the Yankees...by leading creative on their yearbooks, magazines and regional marketing. Other notable past clients include Six Flags, Delta Air Lines, and Kraft. 

Mark Mulhern

President, East Region

"Blending data and creativity to create a new kind of agency."


As President of iCrossing’s East region, leading the New York and Reston offices, Mark is responsible for driving strategy, creative excellence, and overall commercial success for the region.

A 15-year veteran of the industry, Mark has helped brands like Mars, Microsoft, and Coca-Cola build deep engagements with their customers. In his most recent role as Executive Vice President at BBDO, Mark led the pet care segment for North America, the Cesar Brand globally, as well as the pro-bono Autism Speaks account that won a Silver Cyber Lion at the Cannes Innovation Festival.

Prior to BBDO, Mark ran the Microsoft Office account globally for JWT. Before that, while working for Anomaly, Mark lead the launch of the Virgin America airline. Mark started his working life as the on-campus Guinness representative at Trinity College, Dublin. After receiving an MSc at the Dublin Institute of Technology he moved to London and joined AMV/BBDO. In 2007, Mark moved to the United States. He resides in New York with his wife Claire, son Beckett, and Shih-Tzu Lloyd. 

Mike Parker

President, West Region

Phone: (+1) 01285 644 744

As President of iCrossing’s West region, leading the San Francisco, Los Angeles and Scottsdale offices, Mike is responsible for the strategic, creative and commercial success of the region. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships.

A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. 

Christine Bensen

Christine Bensen

SVP, Media, iCrossing

Christine Bensen joined iCrossing in early 2012 to lead the display media practice with her experience in developing global cross-channel marketing and media strategies that have positively impacted brands. In her current role as SVP, Media, she leads the entire U.S. digital media group, including strategy, search, paid social, ad operations and digital media insights teams. Christine has worked with such clients as L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox, giving her experience in creating performance media solutions for consumer, B2B and technology businesses.

Christine has worked in the digital industry for more than 19 years, and her background in research and information systems fuels her knowledge in database marketing, data modeling and segmentation, reporting, and marketing database design. That translates nicely into everything from attribution modeling to programmatic media buying. Before joining iCrossing, Christine worked with agencies including McCann, Publicis Modem, Moxie and TBWA Chiat Day.

Christine has a Bachelor of Science in Information Systems Management from the University of San Francisco. Knowing the future was digital, Christine bought her first banner placement on Hotwired in 1995. In 2015, she anticipates planning media for one consolidated screen that blurs the lines of Television, Print, Out-of-Home, Desktop and Mobile. 

Shiva Vannavada

Shiva Vannavada

Chief Technology Officer

As Chief Technology Officer, Shiva Vannavada is responsible for technical strategy, architecture, design and implementation of all web, mobile and social application development. Basically, he’s our go-to guy for anything technical – and for good reason. Since joining the company, Shiva has proven his technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, The Cosmopolitan of Las Vegas, Hyundai, Marie Claire, Bermuda Department of Tourism and Mazda.

Shiva has over twelve years of experience in technical design and architecture of object-oriented systems and client/server applications. He has a versatile technology background and is an expert in creating technical architecture that involves integration of multiple technologies and creation of highly scalable systems utilizing industry-proven technology stacks. Shiva is proficient in a variety of programming languages, content management systems, web/application servers and open source APIs/platforms. He is also well versed in web design, project planning, information architecture, usability and search engine optimization.

Shiva has a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York.