Agency Profile

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MediaCom EMEA, London

  • 124 Theobalds Road
  • London WC1X 8RX
  • United Kingdom
  • Phone: (+44) 20 7158 5500
  • Fax: (+44) 20 7158 5999

Philosophy & Competitive Advantages

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Network Description

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. 

Trade Organizations

Institute of Practitioners in Advertising (United Kingdom)

Personnel

Number of Employees: 2900

Campaigns

Awards

award Distinction Category Brand Year
Festival of Media 2013 Winner Best Launch Campaign IKEA 2013
Festival of Media 2013 Winner Best Launch Campaign IKEA 2013
M&M Award Winner Best Automotive Campaign Shell Helix 2013
M&M Award Winner The Sports Performance Award Procter & Gamble 2013
M&M Award Winner BEST COMMUNICATIONS STRATEGY NERF Blaster 2012
M&M Award Winner BEST USE OF CONTENT Deutsche Telekom 2012
M&M Award Winner Best Engagement Strategy Ariel 2012
M&M Award Winner BEST COMMUNICATIONS STRATEGY NERF Blaster 2012
M&M Award Winner BEST USE OF CONTENT Deutsche Telekom 2012