President and CEO
Gill is President & CEO of the Atlanta office. He brings an impressive, if not contagious, focus on the power of great creative. He has worked on some of the most famous brands in the business, has led Cannes and Effie winning teams, and has remained a steadfast proponent of great work.
This is actually Gill’s second time at BBDO, as he ran the FedEx account while at BBDO New York. During this time, he led all agency efforts behind the creation and launch of the FedEx Kinko’s (now FedEx Office) retail brand. He then became CEO of Publicis New York, where he managed an agency of 300+ people and championed cross discipline partnerships with other Publicis Groupe companies. Most recently, Gill was global business director at DDB, where he managed Anheuser-Busch InBev’s Budweiser brand. In addition to guiding integrated marketing strategy, award-winning work, and expansion into new markets, he also spearheaded agency efforts in support of Budweiser’s sponsorship of the 2012 FIFA World Cup.
EVP, Management Director & CMO
- - New business
As Chief Marketing Officer, Rob is responsible for driving all business development efforts for the agency. In addition, he serves as Management Director for several of the agency’s accounts, including REI, Georgia Pacific, Florida Department of Citrus, and Carter’s. He also sits on the Executive Board, guiding employee training initiatives, Omnicom partner integration, and intercompany operations.
On top of his new business expertise, Rob’s background includes work on an array of national brands in a variety of categories. Most notably, he’s led integrated account teams for the United States Marine Corps and the U.S. Virgin Islands Department of Tourism. He came to BBDO in 2002 to lead the Cingular Wireless account, later guiding them through the merger to become AT&T, and was the management director for Dell before transitioning into his role as CMO.
Rob is a graduate of the University of Florida and now chairs the Advisory Council for UF’s Advertising Program. He also serves on the boards of Junior Achievement of Georgia and the Piedmont Park Conservancy.
SVP, Executive Creative Director
EVP, Director of Insights & Analytics
David is Managing Director of The Worth, BBDO North America's analytics consultancy which is housed within BBDO Atlanta. He is responsible for client leadership across all three of the department's service lines: marketing ROI, digital performance, and innovative ways to understand the voice of the consumer. Current clients for The Worth include AT&T, FedEx, Starbucks, SC Johnson, REI, Florida Blue, and The Georgia Lottery.
David has over 20 years of experience in marketing and market research. Prior to coming to BBDO in 2010, David was co-leader of Global Customer Insights at McKinsey and Company, conducting strategic branding and pricing research for Michelin, Nestlé, Nike, P&G, Best Buy, the U.S. Postal Service, and Miller Brewing. Before that, David led retail market research in the U.S. for The Coca-Cola Company.
David has a strong track record of developing consumer insights that deliver tangible profits – a pricing strategy that netted $114 million in profits for Michelin, creation and development of the “Forever Stamp,” the best-selling stamp in history for the U.S. Postal Service, and a portfolio strategy for Gillette that netted $35 million in incremental profits. Now, as leader of The Worth, David helps clients and client service teams to uncover business-impacting insights for creative strategy development and media spend optimization.
SVP, Director of Behavioral Planning
Rich has an extensive background in planning with over 12 years of experience in behavior planning. He joined BBDO from Boston where he was most recently Director of Global Insights and Innovation at Brand USA, a dedicated group formed in 2011 to promote travel to the U.S. Throughout his career, he has been single-mindedly focused on understanding consumers in order to create highly creative and effective marketing messages that resonate with target audiences and, most importantly, result in behavioral change.
Rich began his career as a Planner for Leo Burnett, before taking on roles at GSD&M Idea City, Arnold Worldwide and Mullen Unbound. He was also the Founder and "Chief Instigator" of his own consultancy, The Artful Monkey. Clients he has worked with include McDonald’s, Google, CVS, Chili’s, Barnes & Noble, Krispy Kreme, Altoids, Southwest Airlines, Nickelodeon and Coors Brewing, to name a few. Rich is a Carnegie Mellon Fellow and a graduate of Oberlin College.
SVP, Director of Analytics
Jim has more than 15 years of corporate and agency experience in marketing and advertising measurement, particularly in online attribution and process design. He has developed and implemented measurement solutions for a variety of clients and partners including The InterContinental Hotels Group, P&G, Pulte Homes, Harrah’s casinos, Newell Rubbermaid, and AT&T. Jim specializes in understanding and solving issues of competitive and macroeconomic disruptions to advertising effectiveness.
At BBDO, Jim manages the Modeling and Analytics practices within The Worth, working to help our clients maximize their marketing dollars through econometric modeling and advanced analytics. Prior to joining BBDO, Jim initiated the analytics practice at BKV and has served as the vice president of analytics for Twenty-Ten, where he informed investment strategies with econometric and predictive modeling.
Jim has a B.S. in economics from Fairfield University and is an advisory board member for the Ph.D. program at Kennesaw State University.
EVP, Management Director
Jeff serves as the Chief Strategic Officer for BBDO Atlanta. He is currently the executive strategic planner for Bayer Environmental Science and Bayer CropScience, ING, and the Florida Department of Citrus.
Jeff has been at BBDO for 23 years. His passion was an integral part of the team effort that launched Cingular Wireless (now AT&T). Jeff’s strategic vision has also guided the evolution of ING’s brand promise, “Your future. Made easier.” He was instrumental in uncovering the “Unfulfilled Idealist” insight for the Peace Corps. For Capital One Bank, he developed the strategy that led to the successful move of Capital One into branch banking. He also launched the Bayer Advanced brand. Jeff is living proof that passion works.
EVP, Chief Financial Officer
Behind the scenes of every great agency and all the great work is someone who makes sure everything is operating like clockwork – work flows, bills are paid, and all the details are handled to the highest standards. At BBDO Atlanta, Sara Jones handles these responsibilities. We like to think of her as our "Master of Details." With over 25 years of experience, Sara is responsible for all of the agency’s financial operations, overseeing an exceptional team whose job is to manage hundreds of millions of dollars in annualized client billings and vendor payments.
Sara began her career in health care, working for HCA and Humana, and then found her way to the advertising industry in 1989. Prior to joining BBDO Atlanta in 2001, she served as Chief Financial Officer at another ad agency.
EVP, Chief People Officer
- - Human Resources
Debbie’s goal is to recruit the most talented people in the business and do everything in her power to keep them, celebrate them, support them, and nurture them. Her compassion and intuitiveness have played a huge role in the fact that BBDO Atlanta has repeatedly been named one of the Top 10 Best Places to Work in Atlanta by the Atlanta Business Chronicle.
Debbie joined the BBDO Atlanta family in 1990 as Human Resources Manager. Today, she manages three departments at the agency: human resources, office management, and administrative services. In addition, Debbie supervises the agency’s learning and development initiative that offers employees a multitude of training courses in an ongoing effort to encourage and facilitate professional development. She inspires our managers to be great mentors. And she works every day to create and maintain an environment where very talented people are genuinely excited about creating great ideas together.
Debbie is also an esteemed member of the Human Resources Management Team for BBDO North America.