BBDO ATL creates big ideas for brands in the digital age. We uniquely combine world-class creative with content production agility and real-time analytics. We offer big creative ideas that...read more
As President and CEO of BBDO ATL, Drew guides all activity for the 225+ person marketing agency. Most recently, he was the senior vice president of U.S. marketing for Best Buy, where he was instrumental in radically restructuring the entire marketing organization, making large shifts to digital media and leading one of the most sophisticated CRM and loyalty programs in the U.S. He also led several large co-marketing programs with Microsoft, Samsung and Hewlett-Packard around groundbreaking new products. Drew drove transaction growth across Best Buys’ 1,400 stores as well as consistent annual double-digit online growth on BestBuy.com, the 12th largest U.S. commercial site.
Drew has developed a wealth of knowledge and insights from more than 18 years in a variety of marketing roles. He began his career with the Johnson & Johnson Company, where he focused on marketing for the Acuvue brand. From there, Drew moved on to leadership positions with Eastman Kodak, Hershey’s, and the Coca-Cola Company, where he successfully advanced global marketing strategies and advertising initiatives and drove product innovation. Drew has also served as the SVP of Global Marketing for Walt Disney Parks and Resorts. He currently serves as an advisor to The Retail Equation, a leading retail analytics company based in Costa Mesa, CA.
With more than 20 years of marketing and research experience, David helps ensure that our programs are working as efficiently and effectively as possible for our clients. As managing director of The Worth, David leads BBDO North Americas’ analytics consultancy, housed within BBDO ATL. He previously co-led McKinsey's Customer Insights Practice and has conducted research for Michelin, Nestlé, Nike, P&G, Best Buy, the U.S. Postal Service, and Miller Brewing, among others. David guides client and client-service teams to uncover business-impacting insights for creative strategy development and marketing spend optimization.
Wil now leads BBDO ATL’s creative department after a long stint at BBDO New York. Most recently, Wil created Carnival Corporation’s Super Bowl XLIX ads. A Cannes Lion winner, Wil has also won London International, Andys, D&AD, and One Show awards. He also won Best in Show in the Mashies for Lowe’s Vine video campaign. He was pivotal in creating the Guinness “Wheelchair Basketball” spot, which has received accolades throughout the industry and became a viral sensation. In addition to his creative responsibilities, Wil is maniacal about demonstrating results, winning multiple Effie’s for accounts like Pizza Hut and Snickers. He has also served as creative director on accounts including Arby’s, Pizza Hut, Snickers, AOL, U.S. Navy, Visa, and Campbell’s Soup.
Behind the stellar work at any great agency is someone who makes sure everything is operating like clockwork, so that work flows, bills are paid, and details are handled. At BBDO ATL, that person is Sara. With more than 25 years of experience, 14 of those spent at BBDO ATL, she is responsible for all of the agency’s financial operations, overseeing an exceptional team whose job is to manage hundreds of millions of dollars in annualized client billings and vendor payments. Sara is also a Certified Public Accountant (CPA) and her professional volunteer activities include serving as vice president and secretary for Financial Executives International, Atlanta Chapter.
Ashley began her planning career in New York at kirshenbaum bond + partners and Bartle Bogle Hegarty. She moved across the Atlantic and spent seven years at BBH London, working on Johnnie Walker, and at Abbott Mead Vickers BBDO, working on Guinness and The National Lottery. She was then tapped by Crispin Porter + Bogusky to start their London office, dedicated to servicing Burger King and Microsoft in Europe and the Middle East. Ashley has since been an independent strategist working with entrepreneurial brands in Boulder, CO, and with agencies like TDA Boulder, Grenadier, and Victors & Spoils. Ashley’s work has been recognized by D&AD, the Effies, the IPA, and APG.
Peter joined BBDO ATL in 2005. Over the course of his 19-year career, he’s been on the client and agency sides, working with blue-chip companies such as AT&T, Bayer, Florida Department of Citrus, Ford, and GM. He has had extensive experience working with dealers and franchisees in his 12 years in the auto industry. At GM’s Saturn division, he worked on national brand and regional dealer advertising. At JWT Detroit, he led the Ford SUV and Corporate advertising accounts.
Tim leads Digital Creative at BBDO ATL, having come to us in September from AKQA London where he was the creative director on the MINI global account, serving AKQA’s European offices. Before that, Tim was the creative lead on a host of automotive brands at AKQA including Volkswagen, Fiat, and McLaren – with work that cut across creative strategy, integrated campaigns, social, apps, and websites. Tim also worked on other AKQA clients such as Nike Running, providing ideas that combined social, real-world events, and innovative uses of technology. The work Tim and his team created for these clients resulted in award-winning creative with demonstrable business results - more leads, more engagement, and more buzz.
Alok runs WorkBench, the retail creative team at BBDO ATL. His team is well-versed in the nuances of retail advertising (print, OOH, and digital) and has successfully delivered numerous executions for clients including AT&T, American Express, IBM, Kimberly-Clark, Equifax, Kodak, ING, Mitsubishi, and Pepsi.
Debbie’s goal is to recruit the most talented people in the business and do everything in her power to keep them, celebrate them, support them, and nurture them. Her compassion and intuitiveness have played a huge role in the fact that the Atlanta Business Chronicle has named BBDO Atlanta one of the Top 10 Best Places to Work in Atlanta. Debbie joined the BBDO Atlanta family in 1990 as Human Resources Manager. Today, she manages four departments at the agency: human resources, office management, information systems, and administrative services. Debbie is also an esteemed member of the Human Resources Management Team for BBDO North America.
Doug leads the AT&T business, overseeing one of the agency’s largest and most important accounts. He has more than 20 years of experience building brands and driving transactions in a variety of categories, including consumer packaged goods, retail, technology, and travel and hospitality. Prior to joining BBDO, Doug was a managing partner at DDB Dallas. His career also includes more than 10 years of multinational experience, notably serving as Worldwide Account Director for American Airlines. His work for American Airlines earned several prestigious awards including a Cannes Lion.
Michael is a marketing executive who has led globally recognized brands from every angle of the marketing world: retailer, manufacturer, consultancy, and agency. Having worked in senior-level marketing roles at Best Buy, Olympus, KitchenAid/Whirlpool, Kodak (global marketing director), and Campbell Soup/V8 (brand manager), his consulting clients included Lowe’s, GE, and Panasonic. Michael has led diverse teams in advertising, brand, P&L, strategy, innovation, and business development spanning global geographies.