JWT Atlanta, Atlanta Follow Update

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Jiffy Lube - "Give it to You Straight Customer" - JWT Atlanta

  • Give it to You Straight Customer
  • Jiffy Lube
  • Jiffy Lube
  • JWT Atlanta
  • United States
  • Give it to You Straight
Product CategoryTires, Accessories, Oil, Petrol, Gasoline
More Informationhttp://www.jiffylube.com
Date of First Broadcast/PublicationMarch 16, 2014
Media TypeTelevision
Length30 Seconds
Production Company Logan Media
Post Production Logan Media
Creative Director Jeremy Jones
Creative Director Dustin Tamilio
Art Director Derek Kirkman
Copywriter James Turek
Project Manager Keith Newberry
Account Director Katherine Collins
Account Supervisor Brittany Robinson
Director Of Production Peter Blitzer
Content Producer Khia Banks
Group Account Director Lesley Brown
Brand Planner Kyle Lusk
Leave Worry Behind

Story

During March Madness, Jiffy Lube® launched its new campaign "Give it to You Straight" on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA's (Customer Service Advisor) and the customer's.


Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.