Title | Grandpa |
Agency | J. Walter Thompson Chicago |
Campaign | Find something more in Illinois |
Advertiser | Illinois Office of Tourism |
Brand | Illinois Office of Tourism |
Date of First Broadcast/Publication | 2016 |
Business Sector | Destinations (Countries & Places) |
Story | In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More. The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. |
Media Type | Television |
Length |