TitleMiniAbe Whisked Away
Agency
Campaign Mini Abe
Advertiser Illinois Office of Tourism
Brand Illinois Office of Tourism
Date of First Broadcast/Publication 2014
Business Sector Destinations (Countries & Places)
Story MiniAbe returns to whisk Mary Todd off her tiny feet in this homage to the over-the-top end scene from the classic film "An Officer and a Gentleman".
The campaign was created to stimulate travel amongst both baby-boomer and gen x couples during the fall season, urging them to "whisk someone away" to enjoy the bounty of romantic fall attractions in Illinois. 
Media Type Television
Length

Our Work