Title | MiniAbe Whisked Away |
Agency | J. Walter Thompson Chicago |
Campaign | Mini Abe |
Advertiser | Illinois Office of Tourism |
Brand | Illinois Office of Tourism |
Date of First Broadcast/Publication | 2014 |
Business Sector | Destinations (Countries & Places) |
Story | MiniAbe returns to whisk Mary Todd off her tiny feet in this homage to the over-the-top end scene from the classic film "An Officer and a Gentleman". The campaign was created to stimulate travel amongst both baby-boomer and gen x couples during the fall season, urging them to "whisk someone away" to enjoy the bounty of romantic fall attractions in Illinois. |
Media Type | Television |
Length |