Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

Agency Philosophy & Competitive Advantages

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

BBDO recognizes that the fast-changing shifts in the media landscape have ramifications not only for how we service our clients’ marketing needs but also for how our clients’ do business every day. That is why BBDO has invested in staying at the forefront of innovation through the establishment of a proprietary in-house digital education and strategic intelligence practice called The Digital Lab. We don’t just think and breathe digital; we dream in digital. 

@bbdony

@thedigitallab

 

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
American Red Cross	American Red Cross	Charities, Foundations, Volunteers		2010
Arby’s Restaurant Group, Inc.	Arby's	Food		2010
Autism Speaks	Autism Speaks	Disease Awareness, Support Groups & Associations		2005
Cinemax	Cinemax	TV/Radio Programs & Stations		2010
Conservation International	Conservation International	Environmental & Ecological Issues		2007
Grocery Manufacturers Association	Grocery Manufacturers Association	Food		2011
Hewlett-Packard	HP	Consumer Electronics & Audio-Visual		2009
Johnson & Johnson Corporation	Johnson & Johnson Baby	Baby Hygiene		2010
Johnson & Johnson Corporation	Lubriderm, Mosaics, Rogaine	Hygiene & Personal Care Products		2001
LexisNexis	Lawyers.com, LexisNexis	Other Online Services		2009
Merck & Co., Inc.	Cordaptive, Asmanex, Nasonex, Levitra	Health & Pharmaceutical Products		2007
Orbitz	Orbitz	Transport, Travel and Tourism		2010
Pinnacle Foods Group LLC.	Duncan Hines, Pinnacle	Food		2010
Police Athletic League	Police Athletic League	Institutional/Public Interest/Non-Profit Org.		1996
Procter & Gamble	Gillette, Venus	Shaving		1966
The Economist	The Economist	Newspapers, Magazines, Books		2008
Armstrong	vinyl flooring, laminate flooring, corporate advertising	Wall & Floor Coverings		1917
AT&T	Mobility, Enterprise	Others		2000
Bank of America	Corporate Advertising	Banking, Finance, Law & Insurance		2005
Bayer HealthCare LLC	Aleve, Alka Seltzer, Bayer Aspirin, Pravachol	Health & Pharmaceutical Products		1994
BBC	BBC News	TV/Radio Programs & Stations		2006
Campbell Soup Company	Campbell's Soups	Soups, Stuffing, Cooked Sauces		1954
Diageo	Guinness Draught, Red Stripe, Harp Lager, Smithwicks	Alcoholic		2001
FedEX	corporate branding, express, ground, international, home delivery, print centers	Postal, Courier & Shipping Services		1989
GE	appliances, corporate marketing, lighting, plastics	Industrial Equipment & Machinery		1920
GlaxoSmithKline	Avandia, Malarone, Twinrix	Health & Pharmaceutical Products		2004
Home Box Office, Inc.	HBO	TV/Radio Programs & Stations		1983
Hyatt Corporation	Hyatt Hotels	Transport, Travel and Tourism		2008
Lowe's	Lowe's	Tools, Do-It-Yourself Products		2005
Mars, Inc.	M&Ms, Snickers, Kudos, Milky Way, Mars Bars, Dove, Twix, Pedigree, Whiskas	Food		1995
Monster Worldwide	Monster.com	Internet Sites (Excluding ISPs)		2007
Motorola	Motorola Solutions	Mobile Telephone & Pager Sets		2005
PepsiCo Inc.	Mountain Dew, AMP, Diet Pepsi Max	Soft Drinks, Tonics
QUALCOMM Incorporated	Wireless Technologies	Mobile Telephone & Pager Sets		2006
Sony	Sony	Consumer Electronics & Audio-Visual		2006
Starbucks Corporation	Starbucks, VIA	Beverages		2008