February 4, 2013
FOR IMMEDIATE RELEASE
Date January 31, 2013
Location New York, NY DDB WORLDWIDE WELCOMES THE RETURN OF CHRIS TUSSING
Tussing Will Oversee Reebok Account
New York, NY (January 31, 2013) - DDB Worldwide, a division of Omnicom Group (NYSE), announced today that Chris Tussing has returned to the agency as Global Business Director. In this new position, Tussing will oversee the Reebok account, leading the agency’s efforts to transform the Reebok brand and redefine the fitness category. He will be based in DDB’s New York office. Tussing hails from mcgarrybowen’s Chicago office, where he managed the AB InBev business. Prior to mcgarrybowen, Tussing was Managing Director at Palm + Havas and Account Partner at Downtown Partners in Chicago. Earlier in his career, Tussing was Group Account Director at DDB West in San Francisco.
Tussing brings with him more than 18 years of experience in strategic planning, marketing and advertising, having led brands that include Bud Light, Michelob Ultra, Kraft and Northwestern Mutual, and having helped to bring renewed vitality to a number of businesses, such as Clorox’s core Laundry & Homecare Division and Wrigley’s established brands. “Chris brings a wealth of integration and multichannel experience to the agency,” said Mark O’Brien, President of DDB North America. “I’m confident in his ability to lead the Reebok account and am excited to see what the future holds for the brand.” “It feels wonderful to once again be a part of the DDB family," said Tussing. "The agency has kicked off the New Year with a ton of momentum, and I’m really looking forward to leading the Reebok account and helping the brand transition to an exciting new phase.”
This month, DDB was selected as Reebok’s global agency of record and is currently working on a new brand campaign that will launch in 2014.
About DDB DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, Reebok, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com Contact Christie Giera Christie.Giera@ddb.com +1 212 415 2186 Kaya Lobaczewski Kaya.Lobaczewski@ddb.com +1 212 415 2310 # # #