| Story | You may not have heard of Oasis Movement until now, and that’s a good thing. Oasis Movement has been active helping Ontarians with addiction recovery support and employment services since 1992. As they spend their time and funding to support the communities they work in, they have spent little to no marketing dollars over the years. Through a pro bono offering from the team at Juniper Park\TBWA, a global Toronto-based creative brand experience company, Oasis Movement has launched their “Hire a Quitter” campaign alongside an updated logo and visual identity. The two main goals Oasis Movement and Juniper Park\TBWA worked towards with this campaign are to educate people about Oasis Movements offering for addiction recovery and employment services as well as inspiring people suffering from addiction to reach out for help. As Oasis Movement has little mass awareness of the services they offer, the goal of getting their name out there was paramount. In a series of four :15s animated shorts, the “Hire a Quitter” campaign aims to illustrate the journey through addiction recovery. Using the magic of animation, the campaign tells inspiring stories of positive transformation inspired by the local communities Oasis Movement works in. |