McCann London, London Follow Update

  • 7-11 Herbrand Street
  • London WC1N 1EX
  • United Kingdom
  • Phone: 020 7837 3737
  • Fax: 020 7837 3773

Subway - "Keith " - McCann London

  • Keith
  • Subway
  • Doctor's Associates Inc.
  • McCann London
  • United Kingdom
  • My Sub, My Way
Product CategoryRestaurants & Fast Food
MarketUnited Kingdom
LanguageEnglish
Media TypeTelevision
Length30 Seconds
Production Company Blink London
Post Production Craft
Creative Director Robert Doubal
Creative Director Laurence Thomson
Art Director Lianne Galazka
Art Director James Rooke
Copywriter Imogen Jones
Copywriter Melissa Caine
Director Jonathan Herman
Producer Andrew Studholme
Sound Tim Sutton

Story

People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It's Keith's Sub and it's Keith's way.