Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

Agency Philosophy & Competitive Advantages

OUR PHILOSOPHY We're all about Cultural Connections. What are they? Well, it's pretty simple. A Cultural Connection is an idea that plugs a brand into a culture. They are ideas that people want to talk about, experience, share with friends, and bring into their lives. They are ideas that cause a reaction and make a brand relevant in peoples' lives. And by establishing these Cultural Connections for each of our Clients' brands we aim to deliver against our mission to create demand for them today and tomorrow.

Network Description

The McCann Worldgroup Advertising network is the most extensive in the world, providing better coverage of all continents, with more wholly owned agencies, giving greater control. Significantly more of our agencies are ranked in the local top 3 than any other network (as measured by AdAge magazine). This ensures clients have a consistently high standards all over the world. Our International clients are handled in the manner that best suits their business needs. We are represented in most major cities, not just in capitals, giving us the flexibility to forge close relationships on a local level and/or co-ordinate business through choosen regional hubs.
McCann WorldGroup has 54 agencies in Europe, 48 in the Americas, 37 in Africa, 13 in Middle East and 28 in Oceania

Trade Organizations

Institute of Practitioners in Advertising (United Kingdom)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
AkzoNobel	Akzo Nobel	Retail, Distribution & Restaurants
American Airlines	Airline	Transport, Travel and Tourism	Television Print	2002
Barclays	Barclaycard	Banking, Finance, Law & Insurance	Promotion & Event	2008
Base 79	Base 79	Media, Publishing & Production	Packaging, Branding & Design	2011
Bluewater Packaging Group	B2B	Media, Publishing & Production	Packaging, Branding & Design	2012
Car2Go	Car2Go	Cars	Television & Cinema Interactive Print Direct Marketing print Promotion & Event Public Relations	2012
Coca-Cola Company	Coca Cola	Beverages	Television Print Radio	1942
DAMAC	DAMAC Properties	Real Estate		2012
Deloitte	B2B	Business Services	Print	2011
Doctor's Associates Inc.	Subway	Restaurants & Fast Food	Television Print
DSM	DSM	Industry	Print	2011
Fiberweb	B2B	Industry	Packaging, Branding & Design Promotion & Event Corporate Communication	2010
i	Newspaper	Newspapers, Magazines, Books	Television
I Can't Believe It's Not Butter	Food	Food	Television Print
Intervet/Merck Animal Health	Intervet/Merck Animal Health	Agriculture, Livestock, Fishing, Forest	Interactive Print Internal Communication	2011
Kaspersky	Kaspersky	Household Products & Maintenance		2012
LV	UK Insurance, Investments, Retirement	Banking, Finance, Law & Insurance		2012
Newsworks	NMA	Media, Publishing & Production	Television Print	2008
Skandia Investment Group	B2B	Banking, Finance, Law & Insurance		2011
Skcin	charity	Charities, Foundations, Volunteers
TATA Communications	TATA Communications	Industry	Interactive	2012
The Automobile Association	The AA	Automotive Accessories & Services
Toshiba	Toshiba	Computers, PDAs & Calculators	Interactive Print Outdoor / Out of Home	2011
Toshiba	Toshiba	Consumer Electronics & Audio-Visual	Interactive	2012
American Airlines	American Airlines	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Radio Print Outdoor / Out of Home Interactive Promotion & Event	2002
Cereal Partners	Shredded Wheat, Shreddies, Fitnesse, Cheerios, Golden Grahams, Cinnamon Grahams, Shredded Wheat Bitesize	Breakfast Cereals	Television & Cinema Radio Print Outdoor / Out of Home	1990
L'Oréal	L'Oréal Paris	Cosmetics, Beauty Products & Perfumes	Television & Cinema Print Outdoor / Out of Home Radio	1973
L'Oréal Golden Limited	Maybelline	Makeup	Television Print Outdoor / Out of Home	1973
MasterCard International	MasterCard	Credit Cards	Television & Cinema Radio Print Outdoor / Out of Home	1999
Microsoft	Microsoft Games	Computer Software & Multimedia Productions	Print	2001
Nestlé	Nesquik, Nesquik Fresh	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Premier Foods	Sharwood's, Bisto, Loyd Grossman & Batchelors	Food
Sony Ericsson	Sony Ericsson	Consumer Electronics & Audio-Visual		2012
Unilever	ICBINB & Bertolli	Food	Television Cinema Print Radio	2011