Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Asian-American

Agency Philosophy & Competitive Advantages

Who are we?

• Expertise with the nation's leading brands
• 20 years of track record -- Since the early '90s, we have been the longstanding Agency of Record for Wells Fargo and Southwest Airlines
• Multi-cultural -- We know the hearts and minds of Asian Americans in the region and beyond
• A strong pulse on bilingual, transpacific jetsetters and influencers who successfully bridge the East and West regions
• Deeply rooted in Asian communities with strong connections to influential officials, transpacific executives, CBOs, civic leaders, and prominent personalities in the business sector 
• An Advertising Age “Top 10” Asian American ad agency
• Gold and Bronze EFFIE award winner
• Grand prize winner at the 2010 ANA Multicultural Excellence Awards
• Silver and Bronze awards winner at 2011 3AF Creative Excellence Awards

Trade Organizations

Asian American Advertising Federation (3AF) (United States)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
El Camino Hospital	El Camino Hospital	Consumer & Public Services	Print Radio Research & Others	2011
Recology	Recology	Industry	Television Print Public Relations Media Buying & Planning Research & Others	2011
Asian Art Museum	Asian Art Museum	Museums & Monuments	Television & Cinema Print Direct Marketing print Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2008
Cathay Pacific Airways	Cathay Pacific Airways	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Interactive Print Direct Marketing print Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning Research & Others	2005
N/A	Wells Fargo	Banking & Financial Services, Investments, Stock Brokers	Television & Cinema Interactive Print Direct Marketing print Outdoor / Out of Home Radio Media Buying & Planning Research & Others	1993
San Francisco Hep B Free	San Francisco Hep B Free	Disease Awareness, Support Groups & Associations	Television & Cinema Direct Marketing print Promotion & Event Outdoor / Out of Home Media Buying & Planning	2009
Southwest Airlines	Southwest Airlines	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Direct Marketing print Promotion & Event Outdoor / Out of Home Research & Others	1995
The Ritz-Carlton Development Company, Inc.	The Ritz-Carlton Club & Residences, San Francisco	Real Estate	Print Direct Marketing print Promotion & Event Public Relations Media Buying & Planning Research & Others	2006