Krow is set up to create communications that trigger people to actually DO something.
1. We work backwards.
We start with the outcome our clients need.
Then we work out what behaviour we must generate in order to reach that outcome. (It is not enough to merely shift attitude or raise awareness).
Next, we identify what will trigger that behaviour, and where and when that trigger should be communicated.
Only then do we develop and execute the communications idea.
2.We operate a strict message and media meritocracy.
Our size, independence and experience means we have no prejudice about providing any particular kind of work, or using a particular media. Our only criteria for choosing either is: Will it work?
Institute of Practitioners in Advertising (IPA) Oystercatchers Club