Contact Information

12539 Beatrice Street
Los Angeles California 90066
United States
Phone: +1 310 482 4200

Basic Info

Network:

Awards: 429

TBWA\Media Arts Lab

12539 Beatrice Street
Los Angeles California 90066
United States
Phone: +1 310 482 4200

Tom Carroll

President/CEO

Tom Van Daele

Creative Director

About TBWA\Media Arts Lab

Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand.

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.

Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.

We have six values that underpin who we are and how we do things at Media Arts Lab.

Creative to the Core
Outsider on the Inside
Constructive Candor
Cultivating Inclusivity
Strong Together
Hungry and Curious

TBWA\Media Arts Lab is part of the TBWA Worldwide collective. 

Languages

English
Philosophy & Competitive Advantages
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Network Description

TBWA is The Disruption Company®.

We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.

We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC). 

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