Title | My Toolstation |
Agency |
Havas CX helia
|
Campaign |
My Toolstation
|
Advertiser |
Toolstation
|
Brand |
Toolstation
|
Date of First Broadcast/Publication |
2021 / 8
|
Business Sector | Tools, Do-It-Yourself Products
|
Story | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Philosophy | Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. |
Problem | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. |
Result | The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Media Type |
Digital
|