| Title | Suzuki |
| Agency | the7stars |
| Campaign | Have to Have It |
| Advertiser | Suzuki |
| Brand | Suzuki |
| Posted | July 2013 |
| Business Sector | Automotive |
| Story | We started working with Suzuki cars in April of 2012. By helping them think differently about their models, audiences and media channels to reach potential buyers we can start to build awareness, change perception and get Suzuki on to the consideration list. |
| Philosophy | We recommended and negotiated the sponsorship of ITV1 movies starting in July giving Suzuki a year long presence, we’ve launched the new Have to Have it positioning with perception changing TV spots. We’ve moved them away from reliance on press (where we have used print we’ve planned and bought more engaging formats) to invest substantially more on digital to capture consumers on the purchase journey - and we’ve improved PPC by driving more brochure requests and test drive bookings whilst reducing costs. |
| Result | Suzuki GB had record breaking year on year sales in the UK with a closing figure of 24,880 units, representing a growth of 24 percent over 2011’s full calendar year volume of 19,800 units. Suzuki is currently the 2nd fastest growing franchise in the UK car market as well as being the leader in small Suzuki cars. |
| Media Type | Case Study |