HireInfluence partnered with JoJo Siwa to launch a TikTok dance challenge to promote her new song, music video and cross-category assortment. The campaign featured JoJo’s new song as influencer parents danced along wearing JoJo merchandise and directing their audiences to join in. The fast paced content was highly engaging and effectively promoted JoJo’s new song and merchandise available at Walmart.
Philosophy
HireInfluence recruited 3 top tier diverse family influencers to share a video of them dancing to JoJo’s new song, U-N-I. The video highlighted the new JoJo merchandise that was available exclusively at Walmart and the new song. The influencer captions directed audiences to purchase the Jojo products and tune in to her new music video! The engaging content not only launched the song and products in a unique way but urged other users to join in on the dance challenge. The exciting content garnered over 2.4M video views.
Result
Our team vetted top-tier TikTok influencers who created fun and exciting content that truly resonated with their audiences. These influencers aligned with a targeted age demographic of 13 - 24 years old showing that it consisted of teengagers and young parents that have children that are JoJo fans. The influencers all created high-quality content with fun transitions complete with outfit changes and sweet dance moves. The content resonated well with the target demographics and truly embodied the brands messaging. The top tier content creators promoted the #JoJoJam campaign and showed audiences how to dance along to JoJo’s new song. The versatility of influencers allowed for the JoJo song to be heard by a variety of key audiences as it creatively brought to life the song through fun dance moves. The campaign performed exponentially well with analytics coming in at over 2.5 million impressions and 308K engagements.