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Jack Morton Worldwide Case Studies

TitleSamsung CES Keynote- New York
Agency
Campaign Samsung CES Keynote- New York
Advertiser Samsung
Brand Samsung
Business Sector Consumer Electronics & Audio-Visual
Philosophy

Samsung’s components are what make the impossible, possible.
They are the invisible magic in nearly every device we use every day.
We needed to visualize and bring the benefits of Samsung components to life. 

Problem

Samsung’s Component Division wanted device manufacturers, customers and end consumers to understand the breadth of Samsung’s Device Solutions and the end benefit of Samsung’s comprehensive approach to components. 

Result

On the day of the Keynote, Samsung was named the Most Tweeted about Brand at CES by Mashable.
Other soundbites include:
• The company's Day 2 keynote address — whose highlights included an unprecedented
8-core mobile processor and former U.S. president Bill Clinton — fueled its Twitter
dominance that day, accounting for about 30% of all CES-related tweets. – Mashable
• A speech by the head of semiconductor development at Samsung Electronics might seem like a snoozer. But the South Korean giant kept the Consumer Electronics Show crowd entertained with technology, while a former president issued a call to action on social issues. - WALL STREET JOURNAL BLOG: DIGITS 

Media Type Case Study
Length

Recent Work