LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury. In 2004, the word “Advertising” was removed from the competition’s name to reflect the fact that it observes more than just “advertising” in an ever-changing industry. Barbara Levy, Founder of LIA, has also been the Awards President since its inception in 1986.
The Awards began by honouring advertising in the realms of Cinema, Television, Print, and Radio internationally. LIA now honours 16 unique media types: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW, TV/Cinema/Online Film and Verbal Identity.
Approximately 100 creatives from Agencies, Production Companies, Design Houses and Technology Companies worldwide are invited to judge on-site in Las Vegas on the eleven LIA panels. The Juries are comprised of the most talented, recognised and awarded individuals from within their respective fields.
HOW WE JUDGE
Jury members are required to attend from the commencement of judging through statue discussions. Every member on each Jury panel, including the Jury President, judges all entries (they are not permitted to judge their own work) in their respective media without bias as to origin of work by country, company or individual. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists.
Each Jury has the discretion to award a Grand LIA. A Grand LIA can only be awarded to a piece of work that has achieved at least one Gold statue in its respective media.
Of the winning works selected, there is the potential for the following ‘Of The Year’ Awards: Network, Agency, Independent Agency, Design Company, Production Company, Post-Production Company, Music & Sound Company, and Radio & Audio Company.
To qualify for any of these awards, it is based on a point system of Statue Wins and Finalist Status. To receive this honor a company must have a large body of winning work.