The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — this was the main product point for the new model. Leaning on the innovation, the agency created the The Audi TT brochure hack – an augmented touched base journey through the virtual cockpit and the use of conductive ink and your smartphone
Title | Audi TT Brochure Hack |
Agency | Razorfish |
Campaign | Audi TT Brochure Hack |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Result | Subscribers Only |
Media Type | Mobile Advertising |
Length | |
Executive Creative Director | P....hi Ma.....an Subscribers Only |
Creative Director | C...s ..y Subscribers Only |
Associate Creative Director | Y....hi Z...o Subscribers Only |
Art Director | D...el R...i Subscribers Only |
Art Director | D...o M....ni Subscribers Only |
MOTION DESIGN | H...ik Oe......ard Subscribers Only |
Software Developer | M...o K....el Subscribers Only |
Concept Developer | A..a Dr....er Subscribers Only |
Junior Concept Developer | ..y Ko.....er Subscribers Only |
Account Director | C...n E....dt Subscribers Only |
Project Management | T...as H...ng Subscribers Only |
Production Company | N....ia Subscribers Only |