A hockey sponsor’s hard-hitting idea When other brands are attacking your screen time, just put some ice on it.
Counting the hours to attract workers This supermarket’s digital outdoor ads worked best when there was no action on the screen.
Why these posters got lost on purpose Retail chain Aldi used the world’s worst geo-localised campaign to make a point about its prices.
A bag that swims against the tide Tesco’s new bags may look fishy, but they actually give you money back