| Title | Volkswagen Think Blue creates new eco-currency |
| Agency | DDB Russia |
| Campaign | Volkswagen Think Blue creates new eco-currency |
| Advertiser | Volkswagen |
| Brand | Volkswagen Think Blue |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | A..a De....va Subscribers Only |
| Digital Creative Director | D...ry Z...n Subscribers Only |
| Digital Art Director | I..r E....ov Subscribers Only |
| Head of Digital | Vl....ir Per......sky Subscribers Only |
| Strategic Planner | N....ia Vi.....ova Subscribers Only |
| Digital Project Manager | Ek.....na Sv....va Subscribers Only |
VW Think Blue vending machine converts old batteries into gifts
What if you could use dead batteries as currency? It’s now possible in Russia, thanks to an unusual vending machine. More than 15 million batteries and accumulators are thrown away in Russia every year; a serious problem, given the fact that a single battery can pollute more than 20 square meters of earth with heavy metals. Hence the vending machine co-created by Volkswagen Think Blue, the auto-maker’s eco-initiative, and DDB Russia. Installed at high-profile sites in Moscow, the THINK machines enable users to pop in their old batteries in exchange for VW-branded goodies and eco-products. One machine can collect around 1,000 used batteries a month.