TitleReviews Are In
Agency
Campaign Confidence - Cars
Advertiser Classified Ventures, LLC
Brand Cars.com

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television

About DDB Chicago

We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.

This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here. 

Latest News

Kohler & DDB Chicago follow Never TOO campaign with Never TOO Next

The integrated brand-building campaign “Never TOO” continues to celebrate KOHLER as when first introduced by the brand and DDB Chicago in 2015.

Aimed at today’s style makers and design enthusiasts, KOHLER stands apart as a beacon of self-expression in a category that has, in some ways, become too functional. The “Never TOO” campaign continues to live up to the beauty of Kohler’s products and design innovations.

The latest addition to the “Never TOO” campaign is “Never TOO Next,” featuring a TV spot set in the not too distance future which is anything but your average toilet commercial. It portrays tech-on-tech love when robots attending a sophisticated housewarming party end up convening in the restroom as they discover and wow over the multi-functional Veil Intelligent Toilet by KOHLER. The robots are relieved to find that in the difficult-to-navigate world of human customs, the high-tech Veil Intelligent toilet is not only a marvel of engineering, but also a true kindred spirit. Additional executions will include print, digital/rich media, and an online interactive product experience starring a robot guide who takes viewers through Veil Intelligent’s technological advancements and features. View the film here. 

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