Title2012 Honda HPD Fit
Agency
Campaign Forza Horizon
Advertiser American Honda Motor Co., Inc.
Brand Honda

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ProductSubscribers Only
Business SectorSubscribers Only
Type Product Placement
Associate Creative Director L..s R....ez Subscribers Only
Associate Creative Director H...rt Bi.....ham Subscribers Only
Associate Creative Director
Art Director S...h H..s Subscribers Only
Art Director Q...n K....ck Subscribers Only
Group Creative Director
Chief Creative Officer ..e Ba.....li Subscribers Only
Copywriter J...e G...en Subscribers Only
Jr. Art Director
Brand Experience Director A...rt O...po Subscribers Only

About RPA

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Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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