| Title | Lighter on the Earth |
| Brief | So, how to bring Canada Post’s new carbon neutral shipping service to life in a bold visual way to have a real impact on the audience? The perfect metaphor emerged - transparent boxes that represent how Canada Post ground parcels now have a lighter carbon footprint. The boxes glide effortlessly through diverse landscapes representative of the entire country Canada Post proudly serves, their presence hardly noticed by people and animals alike as they travel to their destinations without disturbing the environment around them. It’s almost as though they have no impact at all.In order to bring that to life, we developed a graphic and animated device that showcased deliveries reflecting the environment around it. Deliveries so sustainable, they become almost invisible. |
| Agency | T&Pm |
| Campaign | Lighter on the Earth |
| Advertiser | Canada Post |
| Brand | Carbon-Neutral Shipping |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
Related Ads
Latest Ads
