Title | MINI vs. Monster |
Agency | BSUR Amsterdam |
Campaign | MINI vs. Monster |
Advertiser | BMW |
Brand | BMW |
Date of First Broadcast/Publication | 2011 / 1 |
Business Sector | Cars |
Story | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.” |
Media Type | Television & Cinema |
Soundtrack | Bleeding Heart |
Post Production | Glassworks |
Creative Director | Jason Schragger |
Copywriter | Gian Carlo Lanfranco |
Art Director | Rolando Cordova |
Account Team | Mia Drexl-Schegg |
Account Team | Paula Atwell |
Account Team | Thijs van Dam |
Agency Producer | Niko Koot |
Executive Agency Producer | Niels Scheide |
Planning Supervisor | Jeffre Jackson |
Planning Supervisor | Stein Janssen |
Production Company | Camp David |
Director | Robert Jitzmark |
Producer | Anna Adamson |
Producer | Hannah McDonald |
Offline Editor | Gregers Falkenberg Dohn |
Lead 2D Artist | Morten Vinther |
Lead 2D Artist | caio sorrentino |
Lead 3D Artist | Markus Lauterbach |
Lead 3D Artist | Tim Bolland |
Grading | Ben Rogers |
3D Production Company | World War Seven |
Music | MassiveMusic |
Audio Studio | Stopp Sweden |
Audio Design | Martin Dahl |
Project Manager | Cris Kos |
Music Composer | N. Berings |
Lyric Writer | N. Berings |
Music Composer | J.A.W. Brouwer |
Lyric Writer | J.A.W. Brouwer |