Title | #TimeToPlayBall |
Agency | adam&eveDDB |
Campaign | Temptations Tumblers Launch |
Advertiser | Mars, Inc. |
Brand | Temptations |
Date of First Broadcast/Publication | 2014 / 9 |
Product | Treats for cats |
Business Sector | Pet Food, Pet Care Products & Services |
Story | 7 cats (including the fluffiest diva ever Fizgig) and 150 bags of cat treats later, we have launched #TimeToPlayBall – an online film to launch Mars Petcare Tumblers in the US. It's time to take cat treating to a new place. Time for a new paradigm in play. This isn't your run of the mill cat snack. This will get them jumping. This will get them running. This is like nothing else. It's time to step up to the plate and play with your cat. It's time to play ball. |
Problem | To launch Temptations new round, playtime treat – Tumblers |
Media Type | Web Film |
Length | |
Market | United States |
Soundtrack | Revolusion by Elliphant |
Advertising Manager | Craig Neely |
Executive Creative Director | Ben Priest |
Executive Creative Director | Ben Tollett |
Executive Creative Director | Emer Stamp |
Creative Director | Richard Brim |
Creative Director | Daniel Fisher |
Copywriter | Rory Hall |
Art Director | Steph Ellis |
Account Planner | Michelle Gilson |
Media Agency | Digitas US |
Production Company | P for Production |
Editor | Jonathan Casey |
Post Production | Smoke & Mirrors |
Audio Post Production | Smoke & Mirrors |
Director | Adam & Will |