Taras Wayner

Taras Wayner

SVP, Executive Creative Director at R/GA

New York, United States

My Latest Work


People I worked with

David Skinner
Production Designer
Darren Wright
Creative Director
Ogilvy & Mather
Rattling Stick
Olof Johnson
Lighting Director / Lighting
Partizan New York
Jim Ferguson
Executive Creative Director
TM Advertising

Executive Creative Director

New York, United States
January 2007 - Present (10 years 3 months)
I'm Executive Creative Director of R/GA’s NY office and manage the creative work in NY. Before taking on this role I worked closely with several accounts, including Google and the launch of Google Wallet, Nokia, Verizon, McCormick and Walmart. While working with these teams, I directed work and built teams that merged the company’s conceptual branding efforts with utility, allowing people to absorb the message in ways that are entertaining, memorable and useful.

Over the years I've won more then my share of Clios, One Show Pencils, Art Directors Club Cubes, D&AD Pencils and Cannes Lions, including the Cannes Grand Prix.

Creative Director

Berlin Cameron United
New York, United States
February 2005 - January 2007 (1 year 11 months)
As Creative Director at Berlin Cameron I help lead and create a global campaign for Samsung Global

Creative Director

Y&R New York
New York, United States
2002 - 2005 (3 years)
As a creative director at Young & Rubicam, l helped lead Sony and the NFL. My work for the NFL featured actor Don Cheadle and represented a major shift in how the NFL markets itself. Instead of relying on just game clips and music, the campaign celebrated the fan and connected with the audience on a more direct, emotional level. The ads helped reverse a steady decline in playoff viewership, generating record-high ratings for the league. They also picked up a Silver Lion at Cannes.

Accociate Creative Director

Cliff Freeman & Partners
February 1997 - January 2002 (4 years 11 months)
While working at Cliff Freeman i had the pleasure of working with some of the smartest people in the industry while working on clients like Coca-Cola, Fanta, Staples, Church’s Chicken and FOX Sports. The FOX Sports campaign contributed to the successful launch of the Fox Sports Net cable channel and was honored with a Grand Prix at Cannes and inclusion in the Clio Hall of Fame.

Executive Creative Director

R/GA Hustle
Los Angeles, United States


Bachelor of Fine Arts (BFA), Commercial and Advertising Art

Syracuse University
1984 - 1988 (4 years)

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