| Title | Flowers |
| Title (original language) | Fleurs |
| Agency |
Les Ouvriers d'à côté
|
| Campaign |
Flowers
|
| Advertiser |
Georgia-Pacific
|
| Brand |
Okay
|
| Posted | May 2003 |
| Product |
GP Kitchen Towel
|
| Product (original language) | Okay
|
| Business Sector | Paper Goods, Aluminum Foil
|
| Tagline | Okay. Ultra Absorbant. |
| Tagline (original language) | Okay. Ultra absorbant. |
| Story | A vase is placed on a table. It contains flowers as well as water. Nearby this vase we can see a roll of Okay kitchen towel. The ultra absorbency power of Okay attracts like a magnet the water of the vase, so much so that water starts to escape from the vase. |
| Story (original language) | Un vase est posé sur une table. Il contient des fleurs ainsi que de l'eau. A côté de ce vase on voit un rouleau d'essuie-tout Okay. Le pouvoir ultra absorbant de Okay attire comme un aimant l'eau du vase, à tel point que l'eau commence à s'échapper du vase. |
| Philosophy | Okay kitchen towel ultra absorbent power is really amazing. You'd better be warned or you'll be suprised. |
| Philosophy (original language) | Le pouvoir ultra absorbant de l'essuie-tout Okay est vraiment très surprenant. Mieux vaut être prévenu, sinon vous risquez d'être surpris. |
| Problem | Launching of a new Okay. With 30% more absorbent thirstpockets. Okay was always the reference as regards absorbing kitchen towel. This time we wanted to leave the kitchen to place Okay in other places in the house. |
| Problem (original language) | Lancement d'un nouveau rouleau de Okay. Avec des coussinets 30% plus absorbants. Okay a toujours été la référence en matière d'essuie-tout absorbant. Cette fois ci nous avons voulu sortir le rouleau ménager de la cuisine pour le placer en d'autres lieux dans la maison. |
| Media Type |
Billboard
|
| Market | Europe |
| Advertising Manager |
Mark Robson
|
| Advertising Manager |
Arnauld de Boissieu
|
| Creative Director |
Alexandre Bertrand
|
| Copywriter |
Pierre-Arnaud Gillet
|
| Art Director |
Wilfrid Guérin
|
| Account Director |
Bruno Casanova
|
| Account Executive |
Frédéric Arnaud
|
| Agency Producer |
Audrey Bourdon
|
| Photographer |
Leon Steele
|
