| Title | Pen & Paper |
| Agency | DDB Guoan |
| Campaign | Kindle Paperwhite |
| Advertiser | Amazon |
| Brand | Amazon China |
| Posted | April 2014 |
| Product | Kindle Paperwhite |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | It may only be a paper moon sailing over a cardboard sea, but it isn’t make believe in Troublemaker’s latest production. Lucas Zanotto helms this colourful project that was commissioned by DDB China to showcase the versatile Amazon Kindle Paperwhite. The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation. |
| Media Type | Television & Cinema |
| Length | |
| Managing Director | Neil Holt |
| Creative Director | Tim Paradise |
| Art Director | David Li |
| Account Manager | Rick Zheng |
| Media Agency | DDB China |
| Production Company | Troublemakers |
| Director | Lucas Zanotto |
| Executive Producer | James Hagger |
| Production Manager | Aurélie Chevalier |
| Production Assistant | Charles-Philippe Bowles |
| Director of Photography (DOP) | David Quesemand |
| Cameraman | Charlotte Bonfort |
| Art Director | Anne Delepoulle |
| Wardrobe / Stylist | Emmanuelle Rico-Chastelle |
| Colorization | Médialab |
| Actor / Celebrity | Anita Gillier |
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