Title | Reality beyond movie |
Agency | Grey Group Argentina |
Campaign | Real Victims Poster |
Advertiser | Campo Cine |
Brand | Campo Cine |
Date of First Broadcast/Publication | 2015 / 6 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Tagline | Refugiado: a story that should be seen, only in cinemas. |
Story | Grey Argentina created an impactful outdoor campaign leveraging the real promotional posters from the film “Refugiado”. Take a look of what they did with real victims who volunteered to participate and tell others to take action against it. |
Media Type | Poster |
Length | |
Director | Alejandro García Butula |
Executive Creative Director | Diego Medvedocky |
Creative Director | Lisandro Cardozo |
Creative Director | Hernan Kritzer |
Copywriter | Juan Manuel Quintero |
Copywriter | Gomez Adrover |
Art Director | Javier Garcia |
Art Director | AGUSTÍN OSMAN |
Producer | FLORENCIA ITUARTE |
Executive Producer | Lucas Delenikas |
Account Director | Florencia Pereyra |
Account Director | Jorge Villar |
Account Executive | NAZARENA LONGO |