CCO and a Partner at Grabarz & Partner in Hamburg – the ad agency he cofounded as a Junior Copywriter in 1993. His work has received awards at Cannes, The One Show, ADC Europe, London International, the New York Festivals, and the CLIO, Cresta, and Eurobest Awards, among others. Ralf Heuel is a member of The One Club New York, the British D&AD, and the German Art Directors Club.
In 2015, he was among the top three Chief Creative Officers with the most awards worldwide according to the Big Won Report. In 2015, he was named "Creative Leader of the Year" by the Lead Academy, an award for which he was also nominated in 2012.
Heuel is a lecturer at the Texterschmiede copywriting school and Miami Ad School in Hamburg, tutors numerous seminars and workshops, and is a regular member of the jury at the German ADC. He has been selected for the jury at the CLIOs and the D&AD, among others, and is one of the few Germans to have appeared twice on the jury at the Cannes Lions International Festival.